Bestellen Sie bis zum 21. Dezember 14:00 Uhr sofort lieferbare Produkte und Sie erhalten Ihr Paket pünktlich bis Heiligabend

Confessions of the Pricing Man

How Price Affects Everything


The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.

The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.

It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as a

n entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

In this engaging and practical narrative, Simon

leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Portrait

Hermann Simon is Chairman of Simon-Kucher & Partners Strategy & Marketing Consultants, which has 27 offices in 22 countries. He is the world’s leading authority on pricing.

Simon was a professor of business administration and marketing at the Universities of Mainz (1989-1995) and Bielefeld (1979-1989). He was also a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo and the Massachusetts Institute of Technology. He studied economics and business administration at the universities of Bonn and Cologne. He received his diploma (1973) and his doctorate (1976) from the University of Bonn. He has received numerous international awards and honorary doctorates and was voted the most influential management thinker in German-speaking countries after the late Peter Drucker.

Simon founded Simon-Kucher & Partners in 1985 together with two of his doctoral students. After advising the firm for a decade, Hermann left his academic career in 1995 to assume the full-time role as CEO of Simon-Kucher & Partners, where he led the firm’s international expansion. When he left that role in 2009, Simon-Kucher & Partners had become the world’s largest pricing consulting practice, active in all major industries. The firm has consulted with almost 100 members of the Fortune 500, some in decades-long relationships.

Simon has published over 30 books in 26 languages, including the worldwide

bestsel

lers Power Pricing (Free Press, 1997), Manage for Profit, Not for Market Share (Harvard Business School Press, 2006), Hidden Champions (Harvard Business School Press, 1996), and Hidden Champions of the 21st Century (Springer New York, 2009). He has served on the editorial boards of numerous business journals, including the International Journal of Research in Marketing, Management Science, Recherche et Applications en Marketing, Décisions Marketing, European Management Journal as well as several German journals. Since 1988 he has been a columnist for the business monthly Manager Magazin. He is also a board member of numerous foundations and corporations.    

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 221
Erscheinungsdatum 27.10.2015
Sprache Englisch
ISBN 978-3-319-20399-7
Reihe Copernicus
Verlag Springer
Maße (L/B/H) 236/154/15 mm
Gewicht 456
Originaltitel Preisheiten: Alles, was Sie über Preise wissen müssen
Abbildungen 26 schwarzweisse Abbilmit 17 FarbabbildungenFarbabb.
Auflage 1st ed. 2015
Buch (Taschenbuch, Englisch)
19,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 43830672
    My Search for Ramanujan
    von Ken Ono
    Buch (gebundene Ausgabe)
    32,99
  • 15705930
    The Machinery of Life
    von David S. Goodsell
    Buch (gebundene Ausgabe)
    24,99
  • 42357499
    Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value (Paperback)
    von Reed K. Holden
    Buch (Taschenbuch)
    29,99
  • 70728844
    Turtles All the Way Down
    von John Green
    (4)
    Buch (gebundene Ausgabe)
    13,99
  • 61749461
    The Sun and Her Flowers
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (15)
    Buch (Taschenbuch)
    47,99 bisher 83,45
  • 43564382
    Milk and Honey
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99 bisher 14,99
  • 46700128
    Origin
    von Dan Brown
    (1)
    Buch (gebundene Ausgabe)
    16,99
  • 70455348
    Harry Potter: A History of Magic
    von British Library
    Buch (gebundene Ausgabe)
    27,99
  • 43714443
    The Prisoner of Azkaban. Illustrated Edition
    von Joanne K. Rowling
    Buch (gebundene Ausgabe)
    27,99
  • 47566547
    Good Night Stories for Rebel Girls
    von Elena Favilli
    (3)
    Buch (gebundene Ausgabe)
    15,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    (9)
    Buch (Leder)
    41,99 bisher 67,49
  • 70458566
    Harry Potter: A Journey through the History of Magic
    von British Library
    Buch (Taschenbuch)
    11,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (7)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 54641612
    Diary of a Wimpy Kid The Getaway
    von Jeff Kinney
    Buch (gebundene Ausgabe)
    8,99
  • 62091066
    Anne Geddes Timeless 2018 Wall Calendar
    von Anne Geddes
    Buch (Taschenbuch)
    12,99
  • 82139678
    Darker: As Told by Christian
    von E L James
    Buch (Taschenbuch)
    7,99
  • 38930428
    We Were Liars
    von E. Lockhart
    (15)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 47719298
    The Princess Saves Herself in This One
    von Amanda Lovelace
    (2)
    Buch (Taschenbuch)
    9,99
  • 46576306
    The Hate U Give
    von Angie Thomas
    (4)
    Buch (gebundene Ausgabe)
    9,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Confessions of the Pricing Man - Hermann Simon

Confessions of the Pricing Man

von Hermann Simon

Buch (Taschenbuch, Englisch)
19,99
+
=
The Price Advantage - Walter L. Baker, Michael V. Marn, Craig C. Zawada

The Price Advantage

von Walter L. Baker

Buch (gebundene Ausgabe)
76,99
+
=

für

96,98

inkl. gesetzl. MwSt.

Alle kaufen