Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Digital Marketing Strategy

An Integrated Approach to Online Marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive ´one size fits all´ model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Portrait
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 296
Erscheinungsdatum 03.05.2016
Sprache Englisch
ISBN 978-0-7494-7470-6
Verlag Kogan Page
Maße (L/B/H) 233/154/22 mm
Gewicht 524
Abbildungen mit Illustrationen
Auflage 1st ed.
Buch (Taschenbuch, Englisch)
32,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 42824404
    Platform Revolution
    von Geoffrey Parker
    Buch (gebundene Ausgabe)
    22,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    6,99
  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch (Taschenbuch)
    12,99
  • 44042107
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    5,99
  • 22861025
    Start with Why
    von Simon Sinek
    Buch (Taschenbuch)
    9,99
  • 43709726
    Together is Better
    von Simon Sinek
    Buch (gebundene Ausgabe)
    14,99
  • 47815429
    Rich Dad Poor Dad. 20th Anniversary Edition
    von Robert T. Kiyosaki
    Buch (Taschenbuch)
    5,99
  • 37216213
    Our Iceberg Is Melting
    von John Kotter
    Buch (Taschenbuch)
    9,99
  • 43913676
    Together is Better
    von Simon Sinek
    Buch (gebundene Ausgabe)
    11,99
  • 53303198
    The Official Guide to the GMAT Review 2018 Bundle (Question Bank + Video)
    von GMAC
    Schulbuch (Set mit diversen Artikeln)
    65,99
  • 39965187
    Making Sense of Change Management
    von Esther Cameron
    Buch (Taschenbuch)
    37,99
  • 40108783
    Zero to One
    von Peter Thiel
    Buch (Taschenbuch)
    8,99
  • 29862330
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    13,99
  • 45747821
    Find Your Why
    von Simon Sinek
    Buch (Taschenbuch)
    18,99
  • 42403188
    Leaders Eat Last
    von Simon Sinek
    Buch (Taschenbuch)
    11,99
  • 45006825
    Find Your Why
    von Simon Sinek
    Buch (Taschenbuch)
    14,99
  • 54620206
    The Decision Book
    von Mikael Krogerus
    Buch (gebundene Ausgabe)
    9,99
  • 54826419
    The Little Black Book
    von Otegha Uwagba
    Buch (Taschenbuch)
    4,99
  • 31419499
    Getting to Yes
    von Roger Fisher
    Buch (Taschenbuch)
    9,99
  • 45171066
    Principles of Corporate Finance
    von Richard A. Brealey
    Buch (Taschenbuch)
    74,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Digital Marketing Strategy - Simon Kingsnorth

Digital Marketing Strategy

von Simon Kingsnorth

Buch (Taschenbuch, Englisch)
32,99
+
=
Market Research in Practice - Matthew Harrison, Julia Cupman, Oliver Truman, Paul N. Hague

Market Research in Practice

von Matthew Harrison

Buch (Taschenbuch)
31,99
+
=

für

64,98

inkl. gesetzl. MwSt.

Alle kaufen