Forget everything you thought you knew about how to motivate people-at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others ) explains in his paradigm-shattering book Drive , the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive , he reveals the three elements of true motivation: Autonomy -the desire to direct our own lives Mastery -the urge to get better and better at something that matters Purpose -the yearning to do what we do in the service of something larger than ourselves Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas-the rare book that will change how you think and transform how you live.
"Pink makes a convincing case that organizations ignore intrinsic motivation at their peril." -Scientific American "Persuasive . . .Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding." - Miami Herald "These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better." - Wall Street Journal "Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes." - Financial Times "Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead." -Forbes "Pink's deft traversal of research at the intersection of psychology and economics make this a worthwhile read-no sticks necessary." - SEED "[Pink] continues his engaging exploration of how we work." - Inc. Magazine "Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing-without losing his intellectual punch." - New York Post "A worthwhile read. It reminds us that those of us on the right side of the brain are driven furthest and fastest in pursuit of what we love." - Minneapolis Star Tribune "Pink's analysis--and new model--of motivation offers tremendous insight into our deepest nature." - Publishers Weekly "Important reading...an integral addition to a growing body of literature that argues for a radical shift in how businesses operate." - Kirkus " Drive is the rare book that will get you to think and inspire you to act. Pink makes a strong, science-based case for rethinking motivation--and then provides the tools you need to transform your life." -Dr. Mehmet Oz, co-author of YOU: The Owners Manual
Daniel H. Pink, amerikanischer Wissenschaftsjournalist und ehemaliger Redenschreiber des Vizepräsidenten Al Gore, genießt den Ruf eines visionären Denkers und mitreißenden Sachbuchautors; seine Artikel zu Themen über Arbeitswelt, Wirtschaft und Technik erscheinen u.a. in der New York Times, der Harvard Business Review und Wired. Pink hält weltweit Vorträge über den Wandel der Arbeitswelt bei Unternehmen, Gesellschaften und Universitäten. Er lebt mit seiner Frau und seinen drei Kindern in Washington, D.C.