Watts, an influential and oft-cited sociologist, reveals how variable is human common sense and how, as individuals, societies and businesses we delude ourselves into thinking we can know the future. 'Duncan Watts is exceedingly clever..I've learned a great deal from his research' Malcolm Gladwell
Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.