Fashion Merchandising

Basics Fashion Management 1


Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry. An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today's global economy. This book highlights the skills and considerations needed to achieve the right product at the right time with the right price.
Portrait

Virginia Grose has over 25 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.

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Einband Taschenbuch
Seitenzahl 176
Erscheinungsdatum 01.12.2011
Serie Basics Fashion Management 1
Sprache Englisch
ISBN 978-2-940411-34-4
Verlag Fairchild Books
Maße (L/B/H) 229/160/15 mm
Gewicht 544
Buch (Taschenbuch, Englisch)
35,99
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