Thalia.de

Fundamentals of Business-to-Business Marketing

Mastering Business Markets

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Portrait

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.

Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.

Ian Wilkinson is Honorary Professor at the University of Sydney. He has been a Professor at the University of New South Wales as well as Foundation Chair in Marketing at the University of Western Sydney before. His research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks.

Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiations.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Herausgeber Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger
Seitenzahl 330
Erscheinungsdatum 24.03.2015
Sprache Englisch
ISBN 978-3-319-12462-9
Reihe Springer Texts in Business and Economics
Verlag Springer
Maße (L/B/H) 244/164/25 mm
Gewicht 649
Abbildungen 126 schwarzweisse Abbildungen
Auflage 2015
Buch (gebundene Ausgabe, Englisch)
67,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 15365119
    Thirteen Reasons Why
    von Jay Asher
    (13)
    Buch (Taschenbuch)
    8,29
  • 47566547
    Good Night Stories for Rebel Girls
    von Francesca Cavallo
    Buch (gebundene Ausgabe)
    16,99
  • 54619015
    Thirteen Reasons Why. TV Tie-In
    von Jay Asher
    Buch (Taschenbuch)
    7,79 bisher 8,99
  • 17283460
    Thirteen Reasons Why
    von Jay Asher
    (13)
    Buch (Taschenbuch)
    8,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 1719784
    The Giver
    von Lois Lowry
    (1)
    Schulbuch (Taschenbuch)
    9,99
  • 54193482
    Thirteen Reasons Why
    von Jay Asher
    Buch (Taschenbuch)
    8,99
  • 23361882
    Thirteen Reasons Why
    von Jay Asher
    Schulbuch (Taschenbuch)
    9,60
  • 46576306
    The Hate U Give
    von Angie Thomas
    (1)
    Buch (gebundene Ausgabe)
    9,99 bisher 13,49
  • 17345365
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - Looking for Alaska
    von John Green
    (22)
    Schulbuch (Taschenbuch)
    10,25
  • 4593954
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - The Perks of Being a Wallflower
    von Stephen Chbosky
    (25)
    Schulbuch (Taschenbuch)
    10,25
  • 38930428
    We Were Liars
    von E. Lockhart
    (11)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 40670892
    Perfect
    von Cecelia Ahern
    Buch (Taschenbuch)
    8,69 bisher 9,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (17)
    Buch (gebundene Ausgabe)
    14,95 bisher 21,99
  • 14751780
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - The Curious Incident of the Dog in the Night-Time
    von Mark Haddon
    (11)
    Schulbuch (Taschenbuch)
    10,25
  • 43831163
    A Court of Thorns and Roses 3
    von Sarah J. Maas
    Buch (Taschenbuch)
    8,19
  • 46297446
    Court of Wings and Ruin
    von Sarah J. Maas
    Buch (gebundene Ausgabe)
    17,99
  • 32901389
    The Hunger Games
    von Suzanne Collins
    (1)
    Schulbuch (Taschenbuch)
    8,99
  • 45795728
    Norse Mythology
    von Neil Gaiman
    (1)
    Buch (gebundene Ausgabe)
    11,59 bisher 12,89
  • 4570744
    The Curious Incident of the Dog in the Night-Time
    von Mark Haddon
    (11)
    Buch (Taschenbuch)
    6,89

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Fundamentals of Business-to-Business Marketing

Fundamentals of Business-to-Business Marketing

von Ingmar Geiger , Ian Wilkinson , Wulff Plinke , Michael Kleinaltenkamp

Buch (gebundene Ausgabe, Englisch)
67,99
+
=
Milk and Honey

Milk and Honey

von Rupi Kaur

(2)
Buch (Taschenbuch)
12,99
bisher 14,99
+
=

für

80,98

inkl. gesetzl. MwSt.

Alle kaufen