Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

How Smart Companies Use Environmental Strategy to Innovate, Create Value, And Build Competitive Advantage. Winner of the Wirtschaftsbuchpreis Financial Times Deutschland 2007

Explains what every executive should know to manage the environmental challenges facing society and the business world. This book demonstrates how corporations create value by building environmental thinking into their overall business strategies. It guides the business leader through pollution and natural resource management issues.
Portrait
Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale's Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom. He lives in New York City.
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Einband gebundene Ausgabe
Seitenzahl 224
Erscheinungsdatum 01.10.2006
Sprache Englisch
ISBN 978-0-300-11997-8
Verlag Yale University Press
Maße (L/B/H) 23,7/16,4/3 cm
Gewicht 770 g
Buch (gebundene Ausgabe, Englisch)
28,99
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