Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.
- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.
- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals.
- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Rezension
This is a handbook of scales that are used in empirical marketing and consumer behaviour research. In seven chapters, this third edition mirrors the six major areas of marketing mix and consumer behaviour variables as well as a general introduction. The six areas are: (1) traits and individual difference variables; (2) values and goals; (3) involvement, information processing, and affect; (4) reactions to marketing stimuli; (5) attitudes about the performance of business firms, satisfaction and post-purchase behaviour, social agencies, and the mar- ketplace; and (6) sales, sales management, organizational behaviour, and interfirm–intrafirm issues. For each scale, the following information is provided: construct, description, and development of the scale, the samples used in development, validity, scores, source, and references and last but not least, the actual scale items and dimensions to which they belong. Prof. Dr. Lucia A. Reisch 20130910
Portrait
William O. Bearden is the Distinguished Professor Emeritus and former Bank of America Chaired Professor of Marketing at the University of South Carolina. He is currently on the editorial review boards of JCR, JMR, JM, and JCP. He served as an Associate Editor for JCR during 1999-2002. Professor Bearden has received both the University Amoco Teaching Award, that is presented annually to one faculty member, and the University Mungo Award for Teaching Excellence. He has twice has been awarded the Moore School of Business Teacher of the Year Award and recognized as a faculty initiate in Mortar Board, ODK, Beta Gamma Sigma, and Golden Key, and received the 2004 University Educational Foundation Research Award for Professional Schools and the 2005 University Trustee Professorship Award. Professor Bearden serves as the University SEC Faculty Athletic Representative and received the first Distinguished Service Award from the Journal of Consumer Research in 2006. His research interests include consumer behavior, marketing research, pricing, and the evaluation of promotions. He was faculty co-director for the University Lilly Teaching Fellows Program from 1992-1995. Bill has published over twenty-five articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of other publications. He has coauthored Marketing Principles and Perspectives, 5th Edition, 2006, Irwin/McGraw-Hill, Inc. Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, Charlottesville, VA. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was a member of the Marketing faculty at the E. J. Ourso School of Business at Louisiana State University from 1986 to 2001. In 2001, he joined the McIntire School of Commerce. Professor Netemeyer's research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, Marketing Science, American Journal of Psychiatry, American Journal of Public Health, and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research, Journal of Marketing, and the Journal of Public Policy & Marketing. Kelly L. Haws is an assistant professor of marketing at Mays Business School at Texas A&M University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 2007. Professor Haws received the University Level SLATE Award for excellence in teaching at Texas A&M. Haws conducts research related to consumer behavior, with a specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Dr. Haws' research has been published in the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Public Policy & Marketing and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, Transformative Consumer Research, and the American Marketing Association.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Herausgeber Kelly L. Haws, Richard G. Netemeyer, William O. Bearden
Seitenzahl 624
Erscheinungsdatum 01.02.2011
Sprache Englisch
ISBN 978-1-4129-8018-0
Verlag Sage Publications
Maße (L/B/H) 286/223/38 mm
Gewicht 1644
Auflage 3rd Revised edition.
Buch (gebundene Ausgabe, Englisch)
146,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 45557456
    The Laws of Globalization and Business Applications
    von Pankaj (IESE Business School Ghemawat
    Buch (Taschenbuch)
    26,99
  • 34809997
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    10,25
  • 33724912
    Playway 3. Jahrgangsstufe 3. Activity Book mit Audio-CD
    Schulbuch (Kunststoff-Einband)
    10,25
  • 29358095
    English G Lighthouse - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audios online
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 32632713
    English G Lighthouse - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audio-Materialien
    von Gwen Berwick
    (1)
    Schulbuch (Taschenbuch)
    9,50
  • 36258546
    English G Lighthouse - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 14270454
    English G 21 - Ausgabe D / Band 2: 6. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    (3)
    Schulbuch (Taschenbuch)
    10,50
  • 39524867
    English G Access - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 37916446
    English G Access - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 32281116
    English G Access - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audio-Materialien und MyBook
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 41443715
    English G Lighthouse - Allgemeine Ausgabe / Band 4: 8. Schuljahr - Workbook mit Audios online
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 11596566
    English G 21 - Ausgabe D / Band 1: 5. Schuljahr - Workbook mit Audio Materialien
    von Jennifer Seidl
    (1)
    Schulbuch (Taschenbuch)
    10,50
  • 44439521
    English G Lighthouse - Allgemeine Ausgabe / Band 5: 9. Schuljahr - Workbook mit Audio-Materialien
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 27328269
    English G 21 - Erweiterte Ausgabe D / Band 6: 10. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 34809995
    Playway. Für den Beginn ab Klasse 3 / Pupil's Book 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    10,95
  • 27328209
    English G 21 - Ausgabe A / Abschlussband 6: 10. Schuljahr - 6-jährige Sekundarstufe I - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 15244899
    Green Line 3. Workbook mit Audio-CD.
    von Elizabeth Daymond
    (7)
    Schulbuch (Geheftet)
    10,50
  • 33724914
    Playway 3. Jahrgangsstufe 3. Pupil's Book
    Schulbuch (Kunststoff-Einband)
    10,95
  • 34809999
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD und CD-ROM 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    14,50
  • 34809996
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD und CD-ROM 3. Schuljahr
    Schulbuch (Kunststoff-Einband)
    14,50

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Handbook of Marketing Scales

Handbook of Marketing Scales

von William O. Bearden , Richard G. Netemeyer , Kelly L. Haws

Buch (gebundene Ausgabe, Englisch)
146,99
+
=
Praxishandbuch Employer Branding - mit Arbeitshilfen online

Praxishandbuch Employer Branding - mit Arbeitshilfen online

von Wolf Reiner Kriegler

eBook
35,99
+
=

für

182,98

inkl. gesetzl. MwSt.

Alle kaufen