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How the World Sees You

Discover Your Highest Value Through the Science of Fascination

Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently appears in national media including NBC's Today Show and the New York Times.
Portrait

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

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Einband gebundene Ausgabe
Seitenzahl 448
Erscheinungsdatum 23.06.2014
Sprache Englisch
ISBN 978-0-06-223069-0
Verlag HarperCollins
Maße (L/B/H) 237/178/36 mm
Gewicht 714
Abbildungen black & white illustrations, black & white line drawings
Buch (gebundene Ausgabe, Englisch)
21,99
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