Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Jab, Jab, Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers´ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don´t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers´ right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It´s not just about developing high-quality content; it´s also about developing high-quality content that´s perfectly adapted to specific social media platforms and mobile devices. It´s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Portrait
Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called Wine Library TV that attracts more than 90,000 viewers each day. Additionally, through his digital consulting agency, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy. Askmen.com named Gary to its list of the 69 Most Influential Men of 2009 and he was included in Business Week's list of the top twenty people every entrepreneur should follow.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 224
Erscheinungsdatum 01.11.2013
Sprache Englisch
ISBN 978-0-06-227306-2
Reihe HarperBusiness
Verlag Harper Collins Publ. USA
Maße (L/B/H) 238/194/25 mm
Gewicht 805
Abbildungen w. 92 color Illustrationen
Verkaufsrang 17.070
Buch (gebundene Ausgabe, Englisch)
15,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 35972750
    Crossing the Chasm
    von Geoffrey A. Moore
    Buch (Taschenbuch)
    16,99
  • 35350755
    Crush It!
    von Gary Vaynerchuk
    Buch (Taschenbuch)
    11,99
  • 29862330
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    13,99
  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch (Taschenbuch)
    11,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    6,99
  • 42214758
    The Culture Map
    von Erin Meyer
    Buch (Taschenbuch)
    12,99
  • 38953074
    Act Like a Leader, Think Like a Leader
    von Herminia Ibarra
    Buch (gebundene Ausgabe)
    29,99
  • 1822352
    The Dilbert Principle
    von Scott Adams
    Buch (Taschenbuch)
    7,99
  • 39655247
    Hooked
    von Nir Eyal
    Buch (gebundene Ausgabe)
    11,99
  • 77893993
    Crushing It!
    von Gary Vaynerchuk
    Buch (Taschenbuch)
    14,99
  • 6310754
    The Effective Executive
    von Peter F. Drucker
    Buch (Taschenbuch)
    12,99
  • 54525826
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    8,99
  • 53303198
    The Official Guide to the GMAT Review 2018 Bundle (Question Bank + Video)
    von GMAC
    Schulbuch (Set mit diversen Artikeln)
    65,99
  • 15751693
    Nudge
    von Richard H. Thaler
    Buch (Taschenbuch)
    7,99
  • 44042107
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    5,99
  • 22861025
    Start with Why
    von Simon Sinek
    Buch (Taschenbuch)
    11,99
  • 16145437
    Nudge
    von Richard H. Thaler
    Buch (Taschenbuch)
    11,99
  • 52094445
    A Man and His Watch
    von Matthew Hranek
    Buch (gebundene Ausgabe)
    25,99
  • 40481306
    Misbehaving
    von Richard H. Thaler
    Buch (Taschenbuch)
    9,99
  • 45006825
    Find Your Why
    von Simon Sinek
    Buch (Taschenbuch)
    14,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Jab, Jab, Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

Jab, Jab, Jab, Jab, Jab, Right Hook

von Gary Vaynerchuk

Buch (gebundene Ausgabe, Englisch)
15,99
+
=
#AskGaryVee - Gary Vaynerchuk

#AskGaryVee

von Gary Vaynerchuk

Buch (gebundene Ausgabe)
21,99
+
=

für

37,98

inkl. gesetzl. MwSt.

Alle kaufen