Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Jab, Jab, Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers´ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don´t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers´ right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It´s not just about developing high-quality content; it´s also about developing high-quality content that´s perfectly adapted to specific social media platforms and mobile devices. It´s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Portrait
Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called Wine Library TV that attracts more than 90,000 viewers each day. Additionally, through his digital consulting agency, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy. Askmen.com named Gary to its list of the 69 Most Influential Men of 2009 and he was included in Business Week's list of the top twenty people every entrepreneur should follow.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 224
Erscheinungsdatum 01.11.2013
Sprache Englisch
ISBN 978-0-06-227306-2
Reihe HarperBusiness
Verlag Harper Collins Publ. USA
Maße (L/B/H) 238/194/25 mm
Gewicht 794
Abbildungen w. 92 color Illustrationen
Buch (gebundene Ausgabe, Englisch)
16,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 35350755
    Crush It!
    von Gary Vaynerchuk
    Buch (Taschenbuch)
    12,99
  • 29862330
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    14,99
  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch (Taschenbuch)
    11,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    7,69
  • 42214758
    The Culture Map
    von Erin Meyer
    Buch (Taschenbuch)
    12,99
  • 40108783
    Zero to One
    von Blake Masters
    Buch (Taschenbuch)
    8,99
  • 42351318
    #Girlboss
    von Sophia Amoruso
    Buch (Taschenbuch)
    7,29
  • 42165490
    #Girlboss
    von Sophia Amoruso
    (1)
    Buch (Taschenbuch)
    5,69
  • 44042107
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    6,29
  • 36834743
    Contagious
    von Jonah Berger
    Buch (Taschenbuch)
    8,49
  • 45597391
    Women Who Work
    von Ivanka Trump
    Buch (gebundene Ausgabe)
    16,99
  • 45085452
    Doughnut Economics
    von Kate Raworth
    Buch (Taschenbuch)
    12,99
  • 40334025
    The Obstacle is the Way
    von Ryan Holiday
    Buch (Taschenbuch)
    8,99
  • 40166680
    Money: Master the Game
    von Anthony Robbins
    Buch (Taschenbuch)
    9,99
  • 17583247
    Freakonomics
    von Stephen J. Dubner
    (2)
    Buch (Taschenbuch)
    5,69
  • 31419499
    Getting to Yes
    von William Ury
    Buch (Taschenbuch)
    9,99
  • 47815429
    Rich Dad Poor Dad. 20th Anniversary Edition
    von Robert T. Kiyosaki
    Buch (Taschenbuch)
    5,99
  • 36297455
    The Hard Thing about Hard Things
    von Ben Horowitz
    Buch (gebundene Ausgabe)
    20,49 bisher 22,99
  • 50251202
    Trump: The Art of the Deal
    von Tony Schwartz
    Buch (Taschenbuch)
    5,99
  • 28019209
    Rich Dad's Cashflow Quadrant
    von Robert T. Kiyosaki
    Buch (Taschenbuch)
    5,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Jab, Jab, Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Jab, Jab, Right Hook

von Gary Vaynerchuk

Buch (gebundene Ausgabe, Englisch)
16,99
+
=
#AskGaryVee

#AskGaryVee

von Gary Vaynerchuk

Buch (gebundene Ausgabe)
19,99
+
=

für

36,98

inkl. gesetzl. MwSt.

Alle kaufen