Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Market Your Way to Growth

8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
* Proven business and marketing advice from leading names in the industry
* Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others
* Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Portrait

PHILIP KOTLER is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the author of Marketing Management (14th ed.), Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others. He is also the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. The Financial Times ranked him the fourth most influential management guru, and the Wall Street Journal ranked him the sixth most influential business thinker.
MILTON KOTLER is Chairman of Kotler Marketing Group USA, headquartered in Washington, DC, and Kotler Marketing Group China, headquartered in Beijing and recognized as the #1 marketing strategy consultancy in China. He is also author of A Clear-Sighted View of Chinese Business Strategy and a frequent contributor to the China business press.
If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 212
Erscheinungsdatum 08.03.2013
Sprache Englisch
ISBN 978-1-118-49640-4
Verlag John Wiley & Sons, Ltd.
Maße (L/B/H) 236/159/27 mm
Gewicht 422
Abbildungen mit Illustrationen
Auflage 1. Auflage
Buch (gebundene Ausgabe, Englisch)
17,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 36258546
    English G Lighthouse - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 39524867
    English G Access - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 32281116
    English G Access - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audios online und MyBook
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 32632713
    English G Lighthouse - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    (2)
    Schulbuch (Taschenbuch)
    9,50
  • 29358095
    English G Lighthouse - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 41443715
    English G Lighthouse - Allgemeine Ausgabe / Band 4: 8. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    (2)
    Schulbuch (Taschenbuch)
    9,50
  • 14270454
    English G 21 - Ausgabe D / Band 2: 6. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    (4)
    Schulbuch (Taschenbuch)
    10,50
  • 37916446
    English G Access - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 44439521
    English G Lighthouse - Allgemeine Ausgabe / Band 5: 9. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 27328269
    English G 21 - Erweiterte Ausgabe D / Band 6: 10. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 11596566
    English G 21 - Ausgabe D / Band 1: 5. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    (1)
    Schulbuch (Taschenbuch)
    10,50
  • 27328230
    English G 21 - Ausgabe B / Band 6: 10. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (7)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 41492607
    Context - Berlin/ Brandenburg/ Mecklenburg-Vorpommern / Schülerbuch (kartoniert)
    von Britta Freitag-Hild
    Schulbuch (Taschenbuch)
    23,50
  • 15244899
    Green Line 3. Workbook mit Audio-CD.
    von Elizabeth Daymond
    (7)
    Schulbuch (Geheftet)
    10,50
  • 27328209
    English G 21 - Ausgabe A / Abschlussband 6: 10. Schuljahr - 6-jährige Sekundarstufe I - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 37943581
    English G Access 02: 6. Schuljahr. Klassenarbeitstrainer mit Audio-Material online, Lösungen online und Lerntipps
    von Bärbel Schweitzer
    Schulbuch (Taschenbuch)
    11,50
  • 34809997
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    10,25
  • 33724912
    Playway 3. Jahrgangsstufe 3. Activity Book mit Audio-CD
    (1)
    Schulbuch (Kunststoff-Einband)
    10,25
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    (7)
    Buch (Leder)
    49,50 bisher 70,76

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.