Bestellen Sie bis Donnerstag, den 21. Dezember 14:00 Uhr sofort lieferbare Produkte und Sie erhalten Ihr Paket pünktlich bis Heiligabend

Marketing 3.0

From Products to Customers to the Human Spirit

Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
* Explains the future of marketing, along with why most marketers are stuck in the past
* Examines companies that are ahead of the curve, such as S. C. Johnson
* Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Rezension
'... he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable .' (B2B Marketing Magazine, October 2010).
Portrait

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at North-western University's Kellogg School of Management, and once of the world's leading authorities on marketing. His wiriting has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence--his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.
Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom.
Iwan Setiawan is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 208
Erscheinungsdatum 25.05.2010
Sprache Englisch
ISBN 978-0-470-59882-5
Verlag John Wiley & Sons
Maße (L/B/H) 238/162/27 mm
Gewicht 382
Auflage 1. Auflage
Verkaufsrang 6.154
Buch (gebundene Ausgabe, Englisch)
18,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 41592442
    Marketing Management
    von Philip Kotler
    Buch (gebundene Ausgabe)
    85,99
  • 4020626
    The Frog King
    von Adam Davies
    Buch (Taschenbuch)
    16,99
  • 46008893
    4 3 2 1 (4321)
    von Paul Auster
    (2)
    Buch (gebundene Ausgabe)
    13,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (16)
    Buch (Taschenbuch)
    47,99 bisher 83,45
  • 61749461
    The Sun and Her Flowers
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99
  • 70728844
    Turtles All the Way Down
    von John Green
    (4)
    Buch (gebundene Ausgabe)
    13,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99 bisher 14,99
  • 46700128
    Origin
    von Dan Brown
    (1)
    Buch (gebundene Ausgabe)
    15,99
  • 47566547
    Good Night Stories for Rebel Girls
    von Elena Favilli
    (3)
    Buch (gebundene Ausgabe)
    15,99
  • 43714443
    The Prisoner of Azkaban. Illustrated Edition
    von Joanne K. Rowling
    Buch (gebundene Ausgabe)
    27,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    (9)
    Buch (Leder)
    41,99
  • 70455348
    Harry Potter: A History of Magic
    von British Library
    Buch (gebundene Ausgabe)
    27,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (7)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 38930428
    We Were Liars
    von E. Lockhart
    (15)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (9)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 57338564
    Lost Boy
    von Christina Henry
    (2)
    Buch (Taschenbuch)
    7,99
  • 82139678
    Darker: As Told by Christian
    von E L James
    Buch (Taschenbuch)
    7,99
  • 62091066
    Anne Geddes Timeless 2018 Wall Calendar
    von Anne Geddes
    Buch (Taschenbuch)
    12,99
  • 46576306
    The Hate U Give
    von Angie Thomas
    (4)
    Buch (gebundene Ausgabe)
    9,99
  • 47719298
    The Princess Saves Herself in This One
    von Amanda Lovelace
    (2)
    Buch (Taschenbuch)
    9,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Marketing 3.0 - Philip Kotler

Marketing 3.0

von Philip Kotler

Buch (gebundene Ausgabe, Englisch)
18,99
+
=
Power Brands - Jesko Perrey, Tjark Freundt, Dennis Spillecke

Power Brands

von Jesko Perrey

Buch (gebundene Ausgabe)
38,99
+
=

für

57,98

inkl. gesetzl. MwSt.

Alle kaufen