Playing to Win

How Strategy Really Works

Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
Portrait
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley's leadership, P&G's sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands--like Tide, Pampers, Olay, and Gillette--grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth. Roger Martin is Dean of the University of Toronto's Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
Zitat
Lafley and Martin have artfully combined two virtues that don't often mix: rigor and brevity. Winning strategy doesn't come from inspirational happy-talk; it comes from deeply substantive hard thinking, and they tell us how it's done, with many examples. The book is short, crisp, a pleasure to read. -- "Fortune" "I doubt there are two more intelligent business minds out there than Lafley and Martin. "Playing to Win" meets the high expectations raised by those two names, and is the best business book I've read so far this year." -- Jack Covert, 800 CEO READ "clear and effective" -- WSJ.com (Wall Street Journal) "Read their book. They, in turn, are sure to inspire you." -- Forbes.com "I hate CEO books...[but]...this book totally rocks. It's a beautiful manual...a triumph. -- Tom Keene, Bloomberg TV "This is a fascinating tale, featuring a cast of familiar brands, including Pampers, Tide and Olay, each of which went through a transformation under Mr. Lafley's eye." -- "The Economist" "this new offering by former Procter & Gamble CEO Lafley (coauthor of "The Game-Changer") and Martin (dean of the Rotman School of Management and author of "Fixing the Game") is a clear standout...This collection of insights and captivating examples about strategy is a must-read for leaders at any level in the for-profit or not-for-profit world." -- "Publishers Weekly" "Strategy lessons, 101... a manual for strategy practitioners." -- "Financial Times" "The many stories from one of the biggest consumer goods firms in the world, with its many successes (and some failures too) along with the framework of the strategy to win, make this an interesting read." -- livemint.com "a highly readable book that provides the reader with a very good understanding of the process and the real building blocks of value creation." -- "Ottawa Business Journal " ""Playing to Win: How Strategy Really Works"--written by an impressive duo: forme
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 272
Erscheinungsdatum 15.01.2013
Sprache Englisch
ISBN 978-1-4221-8739-5
Verlag Perseus Distribution
Maße (L/B/H) 24,1/16,3/3 cm
Gewicht 500 g
Buch (gebundene Ausgabe, Englisch)
29,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • Design Driven Innovation
    von Roberto Verganti
    Buch (gebundene Ausgabe)
    39,99
  • Business Model Generation
    von Alexander Osterwalder, Yves Pigneur
    (1)
    Buch (Taschenbuch)
    29,99
  • When China Rules the World
    von Martin Jacques
    (1)
    Buch (Taschenbuch)
    11,99
  • How to Win Friends and Influence People
    von Dale Carnegie
    Buch (gebundene Ausgabe)
    22,99
  • The Inevitable
    von Kevin Kelly
    Buch (gebundene Ausgabe)
    19,99
  • The Guide to Wealth, or How to Get Rich
    von A. E. Bennett
    Buch (Taschenbuch)
    9,99
  • Stress Test
    von Timothy F. Geithner
    Buch (gebundene Ausgabe)
    16,99
  • The Paradox of Choice
    von Barry Schwartz
    Buch (Taschenbuch)
    11,99
  • Misbehaving
    von Richard H. Thaler
    Buch (gebundene Ausgabe)
    23,99
  • Qualia and Mental Causation in a Physical World
    von Terence Horgan
    Buch (Taschenbuch)
    25,99
  • Six Thinking Hats
    von Edward De Bono
    Buch (Taschenbuch)
    9,99
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
    von Steve Blank, Bob Dorf
    Buch (gebundene Ausgabe)
    33,99
  • Start with Why
    von Simon Sinek
    Buch (Taschenbuch)
    11,99
  • Getting More
    von Stuart Diamond
    Buch (Taschenbuch)
    12,99
  • Harvard Business Review Leadership & Strategy Boxed Set (5 Books)
    von John P. Kotter, Clayton M. Christensen
    Buch (gebundene Ausgabe)
    109,99
  • The Unexpected Visitor
    von Jessica Courtney-Tickle
    Buch (Taschenbuch)
    6,99
  • The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
    von A. G. Lafley, Ram Charan
    Buch (gebundene Ausgabe)
    27,99
  • The 80/20 Principle, Expanded and Updated: The Secret to Achieving More with Less
    von Richard Koch
    Buch (Taschenbuch)
    15,99
  • Freedom
    von Jonathan Franzen
    Buch (gebundene Ausgabe)
    27,99
  • Baked in: Creating Products and Businesses That Market Themselves
    von Alex Bogusky, John Winsor
    Buch (Taschenbuch)
    12,99

Wird oft zusammen gekauft

Playing to Win

Playing to Win

von A. G. Lafley, Roger L. Martin
Buch (gebundene Ausgabe)
29,99
+
=
Blue Ocean Strategy

Blue Ocean Strategy

von W. Chan Kim, Renee Mauborgne
Buch (gebundene Ausgabe)
23,99
+
=

für

53,98

inkl. gesetzl. MwSt.

Alle kaufen

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.