Pre-Suasion

A Revolutionary Way to Influence and Persuade

NEW YORK TIMES BESTSELLER

An instant classic.Forbes
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick

When it comes to persuasion, success can begin before you say a word.

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

‘Mind-blowing.’Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

Rezension
"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson."
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Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kopiergeschützt
Seitenzahl 432, (Printausgabe)
Erscheinungsdatum 08.09.2016
Sprache Englisch
EAN 9781473519343
Verlag Random House UK
eBook
9,49
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

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