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Predictably Irrational

The Hidden Forces That Shape Our Decisions

In his uniquely charming and engaging style, Dan Ariely again examines our poor decision-making processes - now on a broader canvas than ever before. Taking into account recent economic events, Ariely tackles one of the biggest crises of our times: the financial meltdown and sub-prime mortgage crisis of 2008 - 2009, and the irrational decisions that led us there. As Ariely explains, relying on standard economic theory alone might, in fact, be dangerous. The mistakes that we make are not random but irrational, and they can aggregate in the marketwith devastating results.In this revised and expanded edition of PREDICTABLY IRRATIONAL, Ariely brings a much-needed dose of sophisticated psychology to the realm of public policy. In addition to reflecting on material covered in previous chapters and responding to the thought-provoking comments of his readers, he also answers pertinent questions like: - What caused individuals to take on mortgages that were too large? - What caused bankers to lose sight of the economy? - Why didnt we plan better for the possibility of bad times? - What do we need to do to get over these difficult times? - Is there a psychological fallout from not understanding whats going on in the markets? - Is it possible that a central and global market can increase irrational behavior? - Should we use the assumptions of rational economics as building blocks for setting up policies and designing our institutions? Blending everyday experience with groundbreaking analysis and new research into todays economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. The mistakes we make are systematic and predictable - and in light of our current crisis, their consequences have never been more clear.
Portrait

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.

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Einband Taschenbuch
Seitenzahl 384
Erscheinungsdatum 01.05.2010
Sprache Englisch
ISBN 978-0-06-135324-6
Reihe Harper Perennial
Verlag Harper Collins Publ. USA
Maße (L/B/H) 203/136/25 mm
Gewicht 293
Buch (Taschenbuch, Englisch)
9,99
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