Sie haben noch keinen tolino eReader? Jetzt informieren.

Principles of Marketing European Edition 7th edn

Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Portrait
Philip Kotler gilt vielen als der Vater des modernen Marketings. Er ist S. C. Johnson & Son Distinguished Professor for International Marketing an der Kellogg School of Management, Northwestern University. Seinen Master hat er an der University of Chicago erworben, den PhD am MIT, jeweils in Wirtschaftswissenschaften. Als Post-Doc studierte er Mathematik in Harvard und Verhaltenswissenschaften in Chicago.
… weiterlesen

Beschreibung

Produktdetails


Format PDF i
Kopierschutz Ja
Seitenzahl 700 (Printausgabe)
Erscheinungsdatum 31.10.2016
Sprache Englisch
EAN 9781292115252
Verlag Pearson Education Limited
eBook
46,66
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 72889565
    Principles of Marketing, Global Edition - Philip T. Kotler, Gary Armstrong
    Principles of Marketing, Global Edition
    von Philip T. Kotler
    eBook
    53,49
  • 45034060
    Principles of Marketing, Global Edition - Philip Kotler, Gary Armstrong
    Principles of Marketing, Global Edition
    von Philip Kotler
    eBook
    54,63
  • 106869821
    The Punishment She Deserves - Elizabeth George
    The Punishment She Deserves
    von Elizabeth George
    eBook
    10,99
  • 45779122
    My Not So Perfect Life - Sophie Kinsella
    My Not So Perfect Life
    von Sophie Kinsella
    (6)
    eBook
    6,99
  • 57163216
    The Midnight Line - Lee Child
    The Midnight Line
    von Lee Child
    eBook
    6,99
  • 81859027
    The Pearl Sister - Lucinda Riley
    The Pearl Sister
    von Lucinda Riley
    (1)
    eBook
    8,99
  • 26688728
    Can You Keep A Secret? - Sophie Kinsella
    Can You Keep A Secret?
    von Sophie Kinsella
    (13)
    eBook
    6,99
  • 90029708
    The Woman in the Window: The hottest new release thriller of 2018 and a No. 1 New York Times bestseller - A. J. Finn
    The Woman in the Window: The hottest new release thriller of 2018 and a No. 1 New York Times bestseller
    von A. J. Finn
    eBook
    7,87
  • 46680677
    Origin: Robert Langdon Book 5 - Dan Brown
    Origin: Robert Langdon Book 5
    von Dan Brown
    (3)
    eBook
    14,99
  • 87691353
    The Temptation of Forgiveness - Donna Leon
    The Temptation of Forgiveness
    von Donna Leon
    eBook
    10,99
  • 54333598
    All the Missing Girls - Megan Miranda
    All the Missing Girls
    von Megan Miranda
    eBook
    3,99 bisher 6,49
  • 33775724
    One Perfect Summer - Paige Toon
    One Perfect Summer
    von Paige Toon
    eBook
    4,49 bisher 5,61
  • 74465057
    Little Fires Everywhere - Celeste Ng
    Little Fires Everywhere
    von Celeste Ng
    eBook
    4,49
  • 40324787
    The Seven Sisters - Lucinda Riley
    The Seven Sisters
    von Lucinda Riley
    (1)
    eBook
    5,49 bisher 8,99
  • 70771849
    Surprise Me - Sophie Kinsella
    Surprise Me
    von Sophie Kinsella
    (1)
    eBook
    11,99
  • 44609104
    Harry Potter and the Philosopher's Stone - Joanne K. Rowling
    Harry Potter and the Philosopher's Stone
    von Joanne K. Rowling
    eBook
    8,99
  • 98630085
    The Fallen - David Baldacci
    The Fallen
    von David Baldacci
    eBook
    11,99
  • 85007846
    The Burning Maze (The Trials of Apollo Book 3) - Rick Riordan
    The Burning Maze (The Trials of Apollo Book 3)
    von Rick Riordan
    eBook
    10,99
  • 43647451
    After You - Jojo Moyes
    After You
    von Jojo Moyes
    eBook
    6,99
  • 81863459
    The Rooster Bar - John Grisham
    The Rooster Bar
    von John Grisham
    eBook
    10,99

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Principles of Marketing European Edition 7th edn - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy

Principles of Marketing European Edition 7th edn

von Philip Kotler , Gary Armstrong , Lloyd C. Harris , Nigel Piercy

eBook
46,66
+
=
Still Me - Jojo Moyes

Still Me

von Jojo Moyes

eBook
11,99
+
=

für

58,65

inkl. gesetzl. MwSt.

Alle kaufen