Thalia.de

Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.
Statistical Methods in Customer Relationship Management:
* Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
* Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
* Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
* Presents models and concepts that span across the introductory, advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

Rezension
"Academics and practitioners involved in the area of CRMas well as instructors of applied statistics and quantitativemarketing courses will benefit from this book." ( Zentralblatt MATH , 1 May 2013)
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 288
Erscheinungsdatum 28.09.2012
Sprache Englisch
ISBN 978-1-119-99320-9
Verlag John Wiley & Sons Inc
Maße (L/B/H) 237/153/19 mm
Gewicht 504
Abbildungen mit Illustrationen
Auflage 1. Auflage
Buch (gebundene Ausgabe, Englisch)
94,99
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 43564382
    Milk and Honey
    von Rupi Kaur
    (2)
    Buch (Taschenbuch)
    12,99 bisher 14,99
  • 15365119
    Thirteen Reasons Why
    von Jay Asher
    (13)
    Buch (Taschenbuch)
    8,29
  • 47566547
    Good Night Stories for Rebel Girls
    von Francesca Cavallo
    Buch (gebundene Ausgabe)
    16,99
  • 54619015
    Thirteen Reasons Why. TV Tie-In
    von Jay Asher
    Buch (Taschenbuch)
    7,79 bisher 8,99
  • 17283460
    Thirteen Reasons Why
    von Jay Asher
    (13)
    Buch (Taschenbuch)
    8,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 1719784
    The Giver
    von Lois Lowry
    (1)
    Schulbuch (Taschenbuch)
    9,99
  • 54193482
    Thirteen Reasons Why
    von Jay Asher
    Buch (Taschenbuch)
    8,99
  • 23361882
    Thirteen Reasons Why
    von Jay Asher
    Schulbuch (Taschenbuch)
    9,60
  • 38930428
    We Were Liars
    von E. Lockhart
    (11)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 46576306
    The Hate U Give
    von Angie Thomas
    (1)
    Buch (gebundene Ausgabe)
    9,99 bisher 13,49
  • 17345365
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - Looking for Alaska
    von John Green
    (22)
    Schulbuch (Taschenbuch)
    10,25
  • 4593954
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - The Perks of Being a Wallflower
    von Stephen Chbosky
    (25)
    Schulbuch (Taschenbuch)
    10,25
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (17)
    Buch (gebundene Ausgabe)
    14,95 bisher 21,99
  • 14751780
    Cornelsen Senior English Library - Literatur / Ab 10. Schuljahr - The Curious Incident of the Dog in the Night-Time
    von Mark Haddon
    (11)
    Schulbuch (Taschenbuch)
    10,25
  • 40670892
    Perfect
    von Cecelia Ahern
    Buch (Taschenbuch)
    8,69 bisher 9,99
  • 32901389
    The Hunger Games
    von Suzanne Collins
    (1)
    Schulbuch (Taschenbuch)
    8,99
  • 43831163
    A Court of Thorns and Roses 3
    von Sarah J. Maas
    Buch (Taschenbuch)
    8,09
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (9)
    Buch (Taschenbuch)
    52,95 bisher 77,00
  • 45795728
    Norse Mythology
    von Neil Gaiman
    Buch (gebundene Ausgabe)
    11,59 bisher 12,89

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management

von J. Andrew Petersen , Viba Kumar

Buch (gebundene Ausgabe, Englisch)
94,99
+
=
R for Data Science

R for Data Science

von Garrett Grolemund

Buch (Taschenbuch)
30,29
bisher 33,99
+
=

für

125,28

inkl. gesetzl. MwSt.

Alle kaufen