Bestellen Sie bis Donnerstag, den 21. Dezember 14:00 Uhr sofort lieferbare Produkte und Sie erhalten Ihr Paket pünktlich bis Heiligabend

Strategic International Management

Text and Cases


A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.

In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

Portrait

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Set mit diversen Artikeln
Seitenzahl 561
Erscheinungsdatum 20.02.2015
Sprache Englisch
ISBN 978-3-658-07883-6
Verlag Gabler
Maße (L/B/H) 241/169/27 mm
Gewicht 904
Abbildungen 122 schwarzweisse Abbildungen, 64 Tabellen
Auflage 3rd ed. 2015
Buch (Set mit diversen Artikeln, Englisch)
37,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 15281650
    On Competition
    von Michael E. Porter
    Buch (gebundene Ausgabe)
    32,99
  • 31418702
    Blindness
    von José Saramago
    Buch (Taschenbuch)
    11,99
  • 43522157
    Introduction to Global Business: Understanding the International Environment & Global Business Functions
    von Julian Gaspar
    Buch (Taschenbuch)
    266,99
  • 22839438
    International Marketing Management
    von Mario Glowik
    Buch (gebundene Ausgabe)
    41,99
  • 48086953
    Strategic Management
    von Frank Martin
    Buch (Taschenbuch)
    75,99
  • 45492859
    High Performance Habits
    von Brendon Burchard
    Buch (gebundene Ausgabe)
    25,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (16)
    Buch (Taschenbuch)
    47,99 bisher 83,45
  • 61749461
    The Sun and Her Flowers
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99
  • 70728844
    Turtles All the Way Down
    von John Green
    (4)
    Buch (gebundene Ausgabe)
    13,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    (4)
    Buch (Taschenbuch)
    12,99 bisher 14,99
  • 46700128
    Origin
    von Dan Brown
    (1)
    Buch (gebundene Ausgabe)
    15,99
  • 47566547
    Good Night Stories for Rebel Girls
    von Elena Favilli
    (3)
    Buch (gebundene Ausgabe)
    15,99
  • 43714443
    The Prisoner of Azkaban. Illustrated Edition
    von Joanne K. Rowling
    Buch (gebundene Ausgabe)
    27,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    (9)
    Buch (Leder)
    41,99
  • 70455348
    Harry Potter: A History of Magic
    von British Library
    Buch (gebundene Ausgabe)
    27,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (7)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 38930428
    We Were Liars
    von E. Lockhart
    (15)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (9)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 57338564
    Lost Boy
    von Christina Henry
    (2)
    Buch (Taschenbuch)
    7,99
  • 82139678
    Darker: As Told by Christian
    von E L James
    Buch (Taschenbuch)
    7,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Strategic International Management - Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Strategic International Management

von Dirk Morschett , Hanna Schramm-Klein , Joachim Zentes

Buch (Set mit diversen Artikeln, Englisch)
37,99
+
=
The Leader's Dilemma - Jeremy Hope, Peter Bunce, Franz Roosli

The Leader's Dilemma

von Jeremy Hope

Buch (gebundene Ausgabe)
23,99
+
=

für

61,98

inkl. gesetzl. MwSt.

Alle kaufen