Switch

How to change things when change is hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Rezension
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality"
Zitat
"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes
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Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kopiergeschützt i
Seitenzahl 320, (Printausgabe)
Erscheinungsdatum 31.10.2011
Sprache Englisch
EAN 9781448108213
Verlag Random House UK
eBook
9,49
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

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