In weniger als einer Minute mit dem Lesen beginnen. Sie haben noch keinen tolino eReader?

Switch

How to change things when change is hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Rezension
"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making"
Zitat
"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes
… weiterlesen
Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kopiergeschützt i
Seitenzahl 320, (Printausgabe)
Erscheinungsdatum 31.10.2011
Sprache Englisch
EAN 9781448108213
Verlag Random House UK
eBook
9,49
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 42287973
    Switch
    von Chip Heath
    eBook
    4,99
  • 43637487
    Jagd in der Tiefe
    von Patrick Robinson
    eBook
    7,99
  • 42154048
    Who Moved My Cheese
    von Spencer Johnson
    eBook
    6,49
  • 31408804
    The 4-Hour Work Week
    von Timothy Ferriss
    eBook
    10,99
  • 64216521
    Digitalization of Seaports - Visions of the Future.
    von Benjamin Scharfenberg
    eBook
    49,00
  • 45152713
    Visual Content Marketing
    von Stephen Gamble
    eBook
    20,99
  • 45230071
    Real Focus
    eBook
    9,99
  • 45923647
    Managing for Happiness
    von Jurgen Appelo
    eBook
    23,99
  • 47675216
    Simply Said
    von Jay Sullivan
    eBook
    17,99
  • 47752258
    Manual of Pediatric Anesthesia
    von David J. Steward
    eBook
    103,52
  • 51002367
    Marketing 4.0
    von Iwan Setiawan
    eBook
    18,99
  • 53406952
    Trust Factor
    von Paul J. Zak
    eBook
    20,69
  • 61173646
    The Business Model Canvas
    von 50minutes.Com
    eBook
    5,94
  • 27980161
    Customer Experience Management
    von Bernd H. Schmitt
    eBook
    37,99
  • 34056152
    The Five Dysfunctions of a Team
    von Patrick M. Lencioni
    eBook
    17,99
  • 38176599
    Introduction to Information Security
    von Jonathan Spring
    eBook
    63,01
  • 45184881
    Process Mining
    von Wil van der Aalst
    eBook
    59,49
  • 39260383
    The Adweek Copywriting Handbook
    von Joseph Sugarman
    eBook
    16,99
  • 39272721
    Positive Psychology at Work
    von Sarah Lewis
    eBook
    31,99
  • 39386310
    Presentations For Dummies
    von Malcolm Kushner
    eBook
    13,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Switch

Switch

von Dan Heath , Chip Heath

eBook
9,49
+
=
Design Thinking im Unternehmen

Design Thinking im Unternehmen

von Ingrid Gerstbach

eBook
29,99
+
=

für

39,48

inkl. gesetzl. MwSt.

Alle kaufen