Over thirty years ago, something remarkable happened. Researchers at a Xerox lab laid the foundations for the first mainstream graphical user interface, which took the experience of using a computer a galactic leap forward. All of a sudden we were able to drag and drop. Point and click. The powerful tools of the computer were more accessible to everyone. But sadly, today things have taken a turn for the worse. The technology industry's love for the digital interface has grown out of control, and it's diverting us away from meaningful solutions for most people. How many of us really need to read tweets on our refrigerator doors? Or Facebook updates within the speedometer of our cars? How many of us think that what made our hotel stay incredible was a 55" touchscreen in the lobby with USA Today headlines? There's a better path: No UI. Expanded from one of the most shared design essays of the last decade, and one of the most popular talks at design conferences around the world, this book will explain why the best interface is no interface.
It'll walk you through how you can practice the new, radically simple design methodology for incredible technology that Google executive Eric Schmidt has described as the future of technology. The results can have a profound impact on your design process and on our lives.
For years, designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He's currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco.