The Big Data-Driven Business

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to WinCustomers, Beat Competitors, and Boost Profits makes the casethat big data is for real, and more than just big hype. The bookuses real-life examples--from Nate Silver to Copernicus, andApple to Blackberry--to demonstrate how the winners of thefuture will use big data to seek the truth. Written by a marketingjournalist and the CEO of a multi-million-dollar B2B marketingplatform that reaches more than 90% of the U.S. businesspopulation, this book is a comprehensive and accessible guide onhow to win customers, beat competitors, and boost the bottom linewith big data.
The marketplace has entered an era where the customer holds allthe cards. With unprecedented choice in both the consumer world andthe B2B world, it's imperative that businesses gain a greaterunderstanding of their customers and prospects. Big data is the keyto this insight, because it provides a comprehensive view of acompany's customers--who they are, and who they may betomorrow. The Big Data-Driven Business is a complete guideto the future of business as seen through the lens of big data,with expert advice on real-world applications.
* Learn what big data is, and how it will transform theenterprise
* Explore why major corporations are betting their companies onmarketing technology
* Read case studies of big data winners and losers
* Discover how to change privacy and security, and remodelmarketing
Better information allows for better decisions, bettertargeting, and better reach. Big data has become an indispensabletool for the most effective marketers in the business, and it'sbecoming less of a competitive advantage and more like an industrystandard. Remaining relevant as the marketplace evolves requires afull understanding and application of big data, and The BigData-Driven Business provides the practical guidance businessesneed.
… weiterlesen

Beschreibung

Produktdetails


Format PDF i
Kopierschutz kopiergeschützt i
Seitenzahl 224, (Printausgabe)
Erscheinungsdatum 06.11.2014
Sprache Englisch
EAN 9781118889848
Verlag John Wiley & Sons
eBook
20,99
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 27780475
    Cryptography For Dummies
    von Chey Cobb
    eBook
    25,99
  • 43637487
    Jagd in der Tiefe
    von Patrick Robinson
    eBook
    7,99
  • 31408804
    The 4-Hour Work Week
    von Timothy Ferriss
    eBook
    10,99
  • 45032319
    Hacking Marketing
    von Scott Brinker
    eBook
    19,99
  • 45288933
    The Knowledge Corrupters
    von Colin Crouch
    eBook
    15,99
  • 45453286
    Hacking Sales
    von Max Altschuler
    eBook
    17,99
  • 28114444
    The Fred Factor
    von Mark Sanborn
    eBook
    6,99
  • 33905985
    The Art of War
    von Sun Tzu
    eBook
    9,99
  • 34021706
    Jugaad Innovation
    von Simone Ahuja
    eBook
    19,99
  • 39248214
    The Leader's Dilemma
    von Franz Roosli
    eBook
    18,99
  • 39249509
    Beyond Oil and Gas: The Methanol Economy
    von G. K. Surya Prakash
    eBook
    21,99
  • 39287543
    Leadership Agility
    von Stephen A. Josephs
    eBook
    23,99
  • 39326491
    Behind the Cloud
    von Carlye Adler
    eBook
    19,99
  • 39681746
    The Art of Conversation
    von Judy Apps
    eBook
    9,99
  • 42152063
    Home Staging
    von Barb Schwarz
    eBook
    17,99
  • 44088438
    The Art of Change Leadership
    von Cheryl Cran
    eBook
    17,99
  • 33763807
    The Everything Store: Jeff Bezos and the Age of Amazon
    von Brad Stone
    eBook
    6,49
  • 44362259
    Service Design for Business
    von Melvin Brand Flu
    eBook
    19,99
  • 27907108
    Home Staging For Dummies
    von Jan Saunders Maresh
    eBook
    13,99
  • 38893259
    Summary of The Fate of Africa: From the Hopes of Freedom to the Heart of Despair - Martin Meredith
    von Capitol Reader
    eBook
    6,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Big Data-Driven Business

The Big Data-Driven Business

von Sean Callahan , Russell Glass

eBook
20,99
+
=
Blockchain Revolution

Blockchain Revolution

von Alex Tapscott

eBook
11,99
+
=

für

32,98

inkl. gesetzl. MwSt.

Alle kaufen