Argues that there is an underlying evolutionary basis for consumer behavior and explains how most acts of consumption result from four key Darwinian drives--survival, reproduction, kin selection, and reciprocal altruism.
"Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." -Psychology Today ."..will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." -Library Journal "Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." -Booklist