The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

(1)
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Rezension
"An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you're informed." - 800-CEO-READ
"Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance." -Brad Stone, Bloomberg Technology
"As the power of technology's biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires." -Publishers Weekly, "The Top 10 Business Books of Fall 2017"
"This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again." - Jonah Berger, author of Contagious
"Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently." -Calvin McDonald, CEO of Sephora
"The Four is an essential, wide-ranging powerhouse of a book that, like Scott Galloway himself, marries equal parts incisive, entertaining, and biting. As in his legendary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read." -Adam Alter, author of Drunk Tank Pink
"If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven't come across him. Or her." -Philip Elmer-DeWitt, Fortune
"Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse - Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book...The book contains more insights and provocative ideas than Amazon has Boeing 767s... My recommendation is to walk down to your local book store and buy this - or more likely, buy it on Amazon."
Tom Upchurch, Wired
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 320
Erscheinungsdatum 03.10.2017
Sprache Englisch
ISBN 978-0-525-53330-6
Verlag Penguin LCC US
Maße (L/B/H) 22,8/14,9/3 cm
Gewicht 336 g
Verkaufsrang 359
Buch (Taschenbuch, Englisch)
11,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 98599940
    The Four
    von Scott Galloway
    Buch (Taschenbuch)
    8,99
  • 46384955
    The Four
    von Scott Galloway
    Buch (Taschenbuch)
    12,99
  • 78266016
    Doughnut Economics
    von Kate Raworth
    Buch (Taschenbuch)
    9,99
  • 44042107
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    5,99
  • 22861025
    Start with Why
    von Simon Sinek
    Buch (Taschenbuch)
    9,99
  • 28084843
    Start-up Nation
    von Dan Senor
    Buch (Taschenbuch)
    6,99
  • 32964238
    Why Nations Fail
    von Daron Acemoglu
    Buch (Taschenbuch)
    9,99
  • 114275074
    The Four
    von Scott Galloway
    Buch (Taschenbuch)
    6,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    6,99
  • 54826419
    The Little Black Book
    von Otegha Uwagba
    Buch (Taschenbuch)
    4,99
  • 38909007
    Nice Girls Don't Get the Corner Office
    von Lois Frankel
    Buch (Taschenbuch)
    6,99
  • 43990748
    Sprint
    von Jake Knapp
    Buch (Taschenbuch)
    11,99
  • 46384957
    Quiet Leadership
    von Carlo Ancelotti
    Buch (Taschenbuch)
    9,99
  • 103169133
    A Higher Loyalty
    von James Comey
    Buch (gebundene Ausgabe)
    16,99
  • 54831525
    Factfulness
    von Hans Rosling
    Buch (gebundene Ausgabe)
    12,99
  • 79288499
    Factfulness
    von Hans Rosling
    Buch (gebundene Ausgabe)
    12,99
  • 79898736
    Skin in the Game
    von Nassim Nicholas Taleb
    Buch (Taschenbuch)
    12,99
  • 54525826
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    8,99
  • 42214758
    The Culture Map
    von Erin Meyer
    Buch (Taschenbuch)
    11,99
  • 47815429
    Rich Dad Poor Dad. 20th Anniversary Edition
    von Robert T. Kiyosaki
    Buch (Taschenbuch)
    5,99

Kundenbewertungen

Durchschnitt
1 Bewertung
Übersicht
1
0
0
0
0

Sehr empfehlenswert
von einer Kundin/einem Kunden aus Moers am 12.01.2018

Scott Galloway ergänzt die laufende Berichterstattung hervorragend mit neuen Fakten und Interpetationen die helfen unsere heutige Kultur gut zu verstehen. Ein Augen-öffnendes, sehr unterhaltsames Buch!


Wird oft zusammen gekauft

The Four - Scott Galloway

The Four

von Scott Galloway

(1)
Buch (Taschenbuch, Englisch)
11,99
+
=
Die Blockchain-Revolution - Don Tapscott, Alex Tapscott

Die Blockchain-Revolution

von Don Tapscott

Buch (gebundene Ausgabe)
24,99
+
=

für

36,98

inkl. gesetzl. MwSt.

Alle kaufen