The Science of Why

Decoding Human Motivation and Transforming Marketing Strategy

Why do consumers do what they do?What's really behind the choices they make?What moves them, what delights them, what truly fulfills them?And how can I reach them in their heart of hearts?Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process.In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation—a kind of 'periodic table' of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them.Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the insight, humor, and understanding he's gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO's worldwide, he will deliver game-changing insights and tactics to help you connect the dots from consumer motivations to business bottom lines.
… weiterlesen

Beschreibung

Produktdetails


Format ePUB i
Kopierschutz Kopiergeschützt (Adobe ID erforderlich) i
Erscheinungsdatum 14.07.2015
Sprache Englisch
EAN 9781137502056
Verlag Palgrave USA
eBook
22,61
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 45121778
    The Subtle Art of Not Giving a F*ck
    von Mark Manson
    eBook
    9,99
  • 40991457
    Reasons to Stay Alive
    von Matt Haig
    eBook
    2,99 bisher 4,50
  • 45258919
    Blockchain Revolution
    von Alex Tapscott
    eBook
    11,99
  • 44372029
    Deep Work
    von Cal Newport
    eBook
    8,99
  • 42540186
    Elon Musk
    von Ashlee Vance
    eBook
    5,49
  • 46346896
    Tools of Titans
    von Timothy Ferriss
    eBook
    12,99
  • 40189975
    Thinking, Fast and Slow
    von Daniel Kahneman
    eBook
    9,49
  • 48015409
    Everybody Lies
    von Seth Stephens-Davidowitz
    eBook
    5,25
  • 46327307
    Weapons of Math Destruction
    von Cathy O'Neil
    eBook
    9,49
  • 31408804
    The 4-Hour Work Week
    von Timothy Ferriss
    eBook
    10,99
  • 35735624
    Emotional Intelligence
    von Daniel Goleman
    eBook
    6,49
  • 44999862
    Rich Dad Poor Dad
    von Robert T. Kiyosaki
    eBook
    8,49
  • 38584252
    The Intelligent Investor, Rev. Ed
    von Benjamin Graham
    eBook
    14,99
  • 44480023
    The Miracle Morning
    von Hal Elrod
    eBook
    6,49
  • 44473781
    The Life-Changing Magic of Not Giving a F**k
    von Sarah Knight
    eBook
    5,49
  • 46387313
    You Are a Badass
    von Jen Sincero
    eBook
    7,99
  • 35459858
    Wild
    von Cheryl Strayed
    eBook
    7,99
  • 44040624
    Never Split the Difference
    von Tahl Raz
    eBook
    7,89
  • 42831756
    Extreme Ownership
    von Leif Babin
    eBook
    19,49
  • 31408997
    The Happiness Advantage
    von Shawn Achor
    eBook
    8,49

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Science of Why

The Science of Why

von David Forbes

eBook
22,61
+
=
Der Schlaf des Analytikers

Der Schlaf des Analytikers

von Ralf Zwiebel

eBook
22,99
+
=

für

45,60

inkl. gesetzl. MwSt.

Alle kaufen