To Sell is Human

The Surprising Truth About Persuading, Convincing, and Influencing Others

Relying on science, the author shows that sales isn't what it used to be. He provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and more.
Portrait

Daniel H. Pink is the author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind. He has written for the New York Times, Harvard Business Review, Fast Company and Wired, wherehe is a contributing editor. He has provided analysis for CNN, CNBC,ABC, NPR and other networks in the U.S. and abroad. Pink lectures on economic transformation and the new workplace at corporations, associations and universities around the world, and was a keynote speaker at TED's 2009 Global Conference in Oxford. He lives in Washington DC, with his family.

Zitat
* Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East The Observer * Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead Forbes * Excellent ... radical, surprising, and undeniably true Harvard Business Review * Pink is rapidly acquiring international guru status ... He is an engaging writer, who challenges and provokes Financial Times * Provocative and fascinating -- Malcolm Gladwell on Drive * A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch New York Post * Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ... Drive will make you rethink everything you do to motivate yourself and those around you -- Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY
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Einband Taschenbuch
Seitenzahl 272
Erscheinungsdatum 01.03.2003
Sprache Englisch
ISBN 978-0-85786-720-9
Verlag Canongate Books
Maße (L/B/H) 19,8/12,8/2 cm
Gewicht 188 g
Buch (Taschenbuch, Englisch)
11,99
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