The tale concerns a shepherd boy who repeatedly tricks nearby villagers into thinking a wolf is attacking his flock. When a wolf actually does appear, the villagers do not believe the boy's cries for help, and the flock is destroyed. The moral shows how lying is not rewarded.
Sheryl Sandberg is Chief Operating Officer at Facebook. Prior to Facebook, Sandberg was Vice President of Global Online Sales and Operations at Google. She previously served as Chief of Staff for the United States Treasury Department under President Bill Clinton.