Skott Gellouey
1. The Four
The Four The Hidden DNA of Amazon, Apple, Facebook and Google
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Sprache:Russisch
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Beschreibung
Produktdetails
Family Sharing
Ja
Gesprochen von
Andrey ZaycevSpieldauer
8 Stunden und 6 Minuten
Abo-Fähigkeit
Ja
Altersempfehlung
ab 16 Jahr(e)
Erscheinungsdatum
01.03.2022
Hörtyp
Lesung
Fassung
ungekürzt
Medium
MP3
Anzahl Dateien
11
Verlag
Mann, Ivanov and FerberSprache
Russisch
EAN
4064067332203
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
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