Marketing Lessons from the Grateful Dead

'Like all the best teachers, this book inspires you to do your own thinking...I found it enlightening and liberating." (Financial Times, August 2010).
 
'...a short but inspiring book which will give every business person pause for thought and some good ideas.' (TheBookBag.co.uk, August 2010).
 
'...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing.' (The Guardian.co.uk, September 2010).
 
'...there's certainly much to be taken away from this book'. (Business Life, October 2010).

'...a well-written and sprightly little book... they may just be on to something.' (Management Today, Octobe 2010).
 
'...offers advice to marketing executives across a broader range of industries.' (Director, October 2010).