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Produktbild: The Reluctant Entrepreneur

The Reluctant Entrepreneur Turning Dreams into Profits

Aus der Reihe Agora Series

23,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Verkaufsrang

46488

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.06.2012

Verlag

John Wiley & Sons

Seitenzahl

192

Maße (L/B/H)

22,2/14,5/1,4 cm

Gewicht

379 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-17844-7

Beschreibung

Produktdetails

Verkaufsrang

46488

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.06.2012

Verlag

John Wiley & Sons

Seitenzahl

192

Maße (L/B/H)

22,2/14,5/1,4 cm

Gewicht

379 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-17844-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Reluctant Entrepreneur

  • Foreword xiii

    Acknowledgments xix

    INTRODUCTION Entrepreneurship: What It Is . . . and Isn't 1

    The Reality of Calculated Risk 2

    The Reluctant Entrepreneur 3

    Launching a Successful Business Takes More Than Motivation 4

    It's Okay to Be Cautious 5

    Success Is Not a Roll of the Dice 6

    And One More Thing . . . 6

    CHAPTER 1 What, Exactly, Is a Reluctant Entrepreneur? 9

    Philip Knight's Story 10

    What We Can Learn From This . . . 11

    Hatching a Business While You Keep Your Day Job 12

    The Myth of the "Entrepreneurial Type" 16

    CHAPTER 2 The First Question You Must Be Able to Answer 21

    Rule Number One of Reluctant Entrepreneurship 23

    Your Initial Challenge: Generating Positive Cash Flow 24

    Educating Yourself About Business 25

    CHAPTER 3 What It Takes to Be a Successful Reluctant Entrepreneur 27

    The Reluctant Entrepreneur Is a Smart Entrepreneur 29

    The Foundation of Your Business: Six Strategic

    Choices You Have to Make at the Very Beginning 31

    It's Not Rocket Science 38

    CHAPTER 4 Hatching the New Business: Overcoming Fear and Taking Action 41

    Your First Three Action Steps 43

    How Do You Find a Mentor? 48

    Putting Fear on Your Side 49

    CHAPTER 5 The Magic Happens When You Hire Superstars 51

    Recognizing Superstar Potential 52

    Knowing What You're Looking For 53

    How Do You Find These People? 54

    The Care and Feeding of a Superstar 56

    How to Structure a Superstar Organization 59

    The Best Investment You Will Ever Make 61

    CHAPTER 6 Mastering the Art of Business Relationships 65

    The Reluctant Entrepreneur's Guide to Making Friends in High Places 67

    12 Ways to Get People to Want to Do Business With You 69

    A Simple Trick That Will Make Important People Want to Talk to You 72

    How to Get Others to Tell You Their Most Valuable Success Secrets-A Technique I Learned From a Self-Made Multimillionaire 73

    Never Pass Up the Opportunity to Make a Connection That Can Do You Some Good 75

    Seek Out Mutually-Beneficial Partnerships 76

    It Doesn't Take Much to Maintain Relationships With All Your Important Contacts-Even Hundreds of Them 78

    CHAPTER 7 How to Become a Marketing Genius 81

    Every Business Is About the Selling 82

    The Beauty of Direct Marketing 83

    Mastering the Art of Persuasion 85

    The Difference Between Wants and Needs 87

    The Difference Between Features and Benefits 88

    The Difference Between Benefits and Deeper Benefits 89

    The USP: Making Your Product Stand Out From the Competition 90

    How to Use Your USP to Create a Successful Advertising Campaign 91

    Resist the Urge to Try Something Completely Different 92

    Short-Term Results Versus Long-Term Profits 93

    CHAPTER 8 Maintaining Control of Your Growing Business 97

    Pushing Hard for Profi ts 98

    You Can Never, Ever Stop Pushing on Every Single Front 100

    How Much of Your Profi ts Should Go Into Your Pocket-And How Much Should Go Back Into Your Business? 101

    Why You Should Ignore the "Experts" and Determine Your Own Compensation 102

    Create a Culture That Respects Money 103

    Keep Your Eye on the Numbers 104

    Never Lose Your Competitive Edge 105

    How Tiffany & Co. Lost Their Edge-And Found It Again 106

    Set High Standards for Customer Service-And Make Sure They Stay High 107

    A Success Trap You Don't Have to Fall Into 110

    CHAPTER 9 Leadership: Keeping Your Vision Alive 113

    Effective Leaders Motivate Others to Do Great Work 114

    Effective Leaders Focus on Work, Not Politics 114

    Effective Leaders Understand That Competition Has Its Place in Business, But It Is Not Nearly as Important as Cooperation and Sharing 115

    Effective Leaders Care About Their Customers 115

    Effective Leaders Make Fast Decisions 116

    Effective Leaders Know How to Get Support for Their Ideas 116

    Effective Leaders Know How to Delegate 117

    Effective Leaders Do Not Micromanage 118

    Effective Leaders Create a Culture of Accountability 119

    Effective Leaders Understand That Teamwork Doesn't Always Work 119

    Effective Leaders Are Good Communicators 120

    Effective Leaders Make Every Meeting Work for Them 121

    Effective Leaders Know How to Negotiate 122

    Effective Leaders Are Considerate 124

    Effective Leaders Don't Become Buddies With Their Employees 125

    Effective Leaders Sometimes Zig When Others Zag 125

    CHAPTER 10 Build Your Business Like a Go-Cart 127

    Building the Go-Cart, Step by Step 129

    Conclusion 133

    APPENDIX Do You Need the Mindset of a Champion to Succeed in Business? 135

    How to Use Humor in Business 139

    Must You Be Cutthroat to Succeed in Business? 144

    The Unexpected Side Effects of Making Money (and How to Avoid Them) 149

    The Time-Management System That Works for Me 155

    About the Author 159

    Index 161