Fail Better Design Smart Mistakes and Succeed Sooner

“Top 11 Books to Watch for Q4." — 250 Words (250words.com)

ADVANCE PRAISE for Fail Better:

Sachin H. Jain, Lecturer, Department of Health Care Policy, Harvard Medical School; former Senior Advisor, Health Care Reform, Obama Administration—
“In corporations, governments, academic organizations, and nonprofits, there is a desperate need for leaders willing to boldly experiment, thoughtfully learn from failures, and refocus their efforts—yet few actually do. In this important book, Sastry and Penn show us how."

Simon Johnson, coauthor, 13 Bankers and White House Burning—
“Fail Better is a brilliant antidote to most management thinking. You are going to fail. The question is: Can you fail better, learn from your mistakes, and get closer to where you need to be? If you're committed to improving health care, or passionate about the economic development in poorer countries—or if you've ever tried anything, really—this is a must-read."

Una S. Ryan, Chair, Bay Area BioEconomy Initiative—
“There are some clear choices in life: fail to learn or learn to fail. Although it's not hard to make the right choice, it is hard to find a map for turning individual mistakes into the stepping stones of a mission-driven journey. Thankfully, Sastry and Penn offer us clear footprints to follow and even tell us how to customize the path to our own unique needs. New entrepreneurs and old hands alike will marvel at the sense and sensibility of their project-driven approach. May everyone's passion and mission benefit from this tour de force."

Anuj Pasrija, Head of Group Social Business, Novartis—
“Failures, whether at the office or in our personal lives, evoke fear of rejection. No wonder we often conceal or ignore them, even though we shouldn't. That's why Fail Better is so useful. It's a practical guide that will help you and your company manage failures while turning them into opportunities that could eventually lead to much greater successes."

Desh Deshpande, Trustee, Deshpande Foundation; Life Member, MIT Corporation—
“When failure is inevitable in the innovation economy, weeding out useless failures is a an efficient way to succeed. Anjali and Kara show a practical way to do it."

Natalie Givens, Senior Vice President, Booz Allen Hamilton—
“As a veteran in technology and management consulting for 30 years, I found value in the reminder that it's up to me to create the environment for success through deliberate planning, learning, and feedback. These lessons apply in business and life."