Enterprise Marketing Management The New Science of Marketing
24,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
07.07.2003
Verlag
John Wiley & Sons IncSeitenzahl
240 (Printausgabe)
Dateigröße
1761 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471480860
A groundbreaking paradigm that takes a scientific approach to
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM systematically links marketing to all the essential
functions within an organization, realigning the enterprise to put
marketing efforts and customer service at its core. With an
introduction by marketing guru Sergio Zyman, Enterprise
Marketing Management covers topics such as brand
architecture, investment measurement, and how to engineer
creativity. EMM, adopted by many Z-Marketing clients, is a proven
strategy for transforming organizations and achieving bottom-line
results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman
Marketing Group. He has more than eighteen years of experience in
management and technology consulting. He is a frequent speaker on
brand strategy, marketing strategy, and e-business strategy, and
serves as President of the Strategic Leadership Forum. He is
regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the
Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman
Marketing Group. He has fifteen years of experience in strategy,
information technology, and brand marketing.
marketing practice
Top executives at the renowned Zyman Marketing Group introduce a
revolutionary new method for marketing
managers-Enterprise Marketing Management
(EMM). EMM systematically links marketing to all the essential
functions within an organization, realigning the enterprise to put
marketing efforts and customer service at its core. With an
introduction by marketing guru Sergio Zyman, Enterprise
Marketing Management covers topics such as brand
architecture, investment measurement, and how to engineer
creativity. EMM, adopted by many Z-Marketing clients, is a proven
strategy for transforming organizations and achieving bottom-line
results.
Dave Sutton (Atlanta, GA) is President/CEO of Zyman
Marketing Group. He has more than eighteen years of experience in
management and technology consulting. He is a frequent speaker on
brand strategy, marketing strategy, and e-business strategy, and
serves as President of the Strategic Leadership Forum. He is
regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the
Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman
Marketing Group. He has fifteen years of experience in strategy,
information technology, and brand marketing.
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