A Market Analysis for Fitness Clubs in Stralsund
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
16,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
04.09.2013
Verlag
GRINSeitenzahl
42 (Printausgabe)
Dateigröße
738 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656489313
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Stralsund University of Applied Sciences, course: Market Research, language: English, abstract: The present analysis was originally meant to give a general overview about the services offered, the target group and overall consumer satisfaction of all fitness clubs in Stralsund. Due to a lack of willingness to cooperate, the paper only concentrates on the fitness club ¿Dynamic¿ in Stralsund. It was opened in 1995 and its offers include inter alia a wide range of sports equipment, a sauna area as well as courses like back therapy training, step aerobics and WingTsun.
The results reveal insightful information that should be used for the future marketing strategy of the fitness club. For example the main motivation for choosing the club is not its price or the offered services but its location at Heinrich-Heine-Ring. Promotional activities should therefore focus on those aspects. Furthermore it became clear that especially the level of hygiene is of great importance to the interviewed sportspersons and that the presented neatness meets customers' expectations to a great extend. However, negative points mentioned were too high monthly membership fees. Since a major percentage of the responders earns less than 2000EUR per month, this hint should be taken into consideration.
The overall picture acknowledges the fact that the cost-benefit-ratio meets with the customers' approval. For the Dynamic's marketing strategy to stay successful, a detailed analysis of the club's members as well as their expectation should be conducted. Therefore it is of importance to compare the desired target group with the actual members and tailor the Dynamic's marketing strategy to the results.
The group members, Laura Herrmann und Mareike Demann, want to thank the Dynamic for the collaboration and wish a lot of success in the future.
The results reveal insightful information that should be used for the future marketing strategy of the fitness club. For example the main motivation for choosing the club is not its price or the offered services but its location at Heinrich-Heine-Ring. Promotional activities should therefore focus on those aspects. Furthermore it became clear that especially the level of hygiene is of great importance to the interviewed sportspersons and that the presented neatness meets customers' expectations to a great extend. However, negative points mentioned were too high monthly membership fees. Since a major percentage of the responders earns less than 2000EUR per month, this hint should be taken into consideration.
The overall picture acknowledges the fact that the cost-benefit-ratio meets with the customers' approval. For the Dynamic's marketing strategy to stay successful, a detailed analysis of the club's members as well as their expectation should be conducted. Therefore it is of importance to compare the desired target group with the actual members and tailor the Dynamic's marketing strategy to the results.
The group members, Laura Herrmann und Mareike Demann, want to thank the Dynamic for the collaboration and wish a lot of success in the future.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice