Leadership on the example of Barack Obama
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
9,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
23.09.2013
Verlag
GRINSeitenzahl
12 (Printausgabe)
Dateigröße
435 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656502784
Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Institut für Management GmbH (Institut für Management), language: English, abstract: The aim of this article is to analyse the management style of the president of the
United States Barack Obama and how Barack Obama activated and motivated
thousands of volunteers. The analyse is founded on different books about Obama.
Furthermore, the person Barack Obama and his management style will be compared
with a brand. The election of Barack Obama as the 44th President of the United
States is not only the story of an unprecedented rise but also a perfect lesson in the
development and success of a strong brand.
Whether someone is a personal fan of Barack Obama or not, one thing is clear - the
new CEO of the United States of America has changed the rules of marketing and
leadership radically. For many experts the rise of the brand Obama has become the
essence of perfect brand management, regardless of their nationality or political
persuasion. The magazine "Advertising Age" allocated Barack Obama with this title.
The writer based his explanations on primary sources that are complemented by
secondary literature. The analyse is based on magazines and books about Obama's
strategy and his leadership style. Moreover, important field reports provide
comprehensive information about Obama.
United States Barack Obama and how Barack Obama activated and motivated
thousands of volunteers. The analyse is founded on different books about Obama.
Furthermore, the person Barack Obama and his management style will be compared
with a brand. The election of Barack Obama as the 44th President of the United
States is not only the story of an unprecedented rise but also a perfect lesson in the
development and success of a strong brand.
Whether someone is a personal fan of Barack Obama or not, one thing is clear - the
new CEO of the United States of America has changed the rules of marketing and
leadership radically. For many experts the rise of the brand Obama has become the
essence of perfect brand management, regardless of their nationality or political
persuasion. The magazine "Advertising Age" allocated Barack Obama with this title.
The writer based his explanations on primary sources that are complemented by
secondary literature. The analyse is based on magazines and books about Obama's
strategy and his leadership style. Moreover, important field reports provide
comprehensive information about Obama.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice