Measure What Matters Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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17,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
11.02.2011
Verlag
Wiley-ScrivenerSeitenzahl
272 (Printausgabe)
Dateigröße
2132 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118016305
In an online and social media world, measurement is the key to
success
If you can measure your key business relationships, you can
improve them. Even though relationships are "fuzzy and intangible,"
they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step
procedures for measuring customers, social media reputation,
influence and authority, the media, and other key
constituencies.
* Based on hundreds of case studies about how organizations have
used measurement to improve their reputations, strengthen their
bottom lines, and improve efficiencies all around
* Learn how to collect the data that will help you better
understand your competition, do strategic planning, understand key
strengths and weaknesses, and better respond to customer
preferences
* Author runs a successful blog and serves as a measurement
consultant to companies such as Facebook, Southwest Airlines,
Raytheon, and Allstate
Don't draw conclusions or make key decisions based on guesswork.
Instead, Measure What Matters and the difference will show
in the most important measure: your bottom line.
success
If you can measure your key business relationships, you can
improve them. Even though relationships are "fuzzy and intangible,"
they can be measured and managed-with powerful results.
Measure What Matters explains simple, step-by-step
procedures for measuring customers, social media reputation,
influence and authority, the media, and other key
constituencies.
* Based on hundreds of case studies about how organizations have
used measurement to improve their reputations, strengthen their
bottom lines, and improve efficiencies all around
* Learn how to collect the data that will help you better
understand your competition, do strategic planning, understand key
strengths and weaknesses, and better respond to customer
preferences
* Author runs a successful blog and serves as a measurement
consultant to companies such as Facebook, Southwest Airlines,
Raytheon, and Allstate
Don't draw conclusions or make key decisions based on guesswork.
Instead, Measure What Matters and the difference will show
in the most important measure: your bottom line.
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