Customer Genius
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Sprache:Englisch
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Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
03.03.2009
Verlag
For DummiesSeitenzahl
406 (Printausgabe)
Dateigröße
36048 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781906465568
Hello, I am your customer. Do you see the world like I do? It's
simple really. Start with me and everything else follows. Together
we can do extraordinary things. Are you ready?
10 building blocks, 30 practical tools, 50 inspirational
stories. From Amazon to Banyan Tree, Quintessentially to
Zipcars, explore 50 of the world's leading customer businesses. The
rise of Air Asia, and the collaboration of Boeing; the segmented
focus of Club Med, and the customer vision of Disney; the
imagination of Camper, and the desire for the Nintendo Wii; the
realism of Dove, and the tribal loyalty of Harley Davidson. The
'genius' of a customer-centric business is that it works from the
outside in. It attracts, serves and retains the best customers as
its route to profitability and growth. Isn't it about time you
started doing business from the outside in?
simple really. Start with me and everything else follows. Together
we can do extraordinary things. Are you ready?
10 building blocks, 30 practical tools, 50 inspirational
stories. From Amazon to Banyan Tree, Quintessentially to
Zipcars, explore 50 of the world's leading customer businesses. The
rise of Air Asia, and the collaboration of Boeing; the segmented
focus of Club Med, and the customer vision of Disney; the
imagination of Camper, and the desire for the Nintendo Wii; the
realism of Dove, and the tribal loyalty of Harley Davidson. The
'genius' of a customer-centric business is that it works from the
outside in. It attracts, serves and retains the best customers as
its route to profitability and growth. Isn't it about time you
started doing business from the outside in?
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