Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
13,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
13.05.2014
Verlag
GRINSeitenzahl
13 (Printausgabe)
Dateigröße
518 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656652656
Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, Johannes Gutenberg University Mainz (Institut für Publizistik), course: Ausgewählt medienwirtschaftliche Forschungsergebnisse, language: English, abstract: For almost 15 years, the so-called digital natives as well as older generations learned that news online is free. One could read a massive amount of content for free on the websites of the same newspaper brands that charge their readers everywhere else. A more or less obvious paradox, mainly financed on the back of a growing advertising market. However, with the burst of the new economy bubble, it became apparent that advertising would transform. The newspaper industry declined to revise its subsidy model albeit acting in a rapidly changing media economy, which forces every player to reconsider its long-term strategy.
First, the study will introduce the current state of the media market in order to see more clearly why new revenue streams are needed. Here, the study will utilize path dependency theory that suggests a strategic lock-in of the industry. Second, the basic economic terms of paywalls are presented by analysing the theoretical background. Third, the groundwork will be reviewed in practice by discussing several of the latest research studies and examples from recent paywall implementations.
First, the study will introduce the current state of the media market in order to see more clearly why new revenue streams are needed. Here, the study will utilize path dependency theory that suggests a strategic lock-in of the industry. Second, the basic economic terms of paywalls are presented by analysing the theoretical background. Third, the groundwork will be reviewed in practice by discussing several of the latest research studies and examples from recent paywall implementations.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice