Produktbild: BrainScripts for Sales Success

BrainScripts for Sales Success 21 Hidden Principles of Consumer Psychology for Winning New Customers

29,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.10.2014

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

McGraw-Hill Companies

Seitenzahl

226

Maße (L/B/H)

22,9/15,2/1,2 cm

Gewicht

335 g

Sprache

Englisch

ISBN

978-0-07-183360-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.10.2014

Abbildungen

Illustrationen, nicht spezifiziert

Verlag

McGraw-Hill Companies

Seitenzahl

226

Maße (L/B/H)

22,9/15,2/1,2 cm

Gewicht

335 g

Sprache

Englisch

ISBN

978-0-07-183360-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: BrainScripts for Sales Success
  • Drew's Welcome Message xi
    Acknowledgments xv
    Preface xvii

    Chapter 1 Introducing Consumer Psychology to Sales 1

    Chapter 2 The BrainScripts X-Ray: Here's What the Inside of Your Prospect's Brain Looks Like 7

    Chapter 3 BrainScripts: 21 Hidden Principles of Consumer Psychology for Winning Customers and Smashing Sales Records 15

    BrainScript 1 The Psychology of Inoculation:
    How to Use Devilishly Effective Preemptive Strikes to Quash Your Competition 16

    BrainScript 2 The Psychology of Sensory-Specific Language:
    How to Direct Hollywood-Style Movies Inside Your Prospects' Heads 25

    BrainScript 3 The Psychology of Credibility Transfer:
    How to Borrow Believability from Others toEnhance Your Own 31

    BrainScript 4 The Psychology of the T-Model:
    How to Craft Your Pitch for Your Prospects' Stage of Awareness 42

    BrainScript 5 The Psychology of Social Proof:
    How to Tap into a Prospect's Survival Mechanism to Turn Mistrust into Sales 48

    BrainScript 6 The Psychology of Fear:
    How to Scare Up More Sales 59

    BrainScript 7 The Psychology of the Means-End Chain:
    How to Sell More by Accessing Your Prospect's Value System 71

    BrainScript 8 The Elaboration Likelihood Model:
    How to Use Two Different Persuasion Styles and When to Use Each One 82

    BrainScript 9 The Psychology of Belief Reranking:
    How to Change the Way Your Prospects Think About Your Product 93

    BrainScript 10 The Psychology of Comparison:
    How to Profit from Peer Pressure 107

    BrainScript 11 The Psychology of Liking:
    How to Make Prospects Like You and Hand You Their Money 118

    BrainScript 12 The Psychology of Authority:
    How to Crack the Code of Credibility 128

    BrainScript 13 The Psychology of Reciprocation:
    How to Use Obligation to Stimulate Action 132

    BrainScript 14 The Psychology of Commitment/Consistency:
    How to Make It Uncomfortable for Them Not to Buy 136

    BrainScript 15 The Psychology of Scarcity:
    How to Use Real or Perceived Limitations to Stimulate Action 140

    BrainScript 16 The Psychology of Examples Versus
    Statistics: How to Know Which to Use and When 145

    BrainScript 17 The Psychology of Message Organization:
    How Simplicity Can Boost Your Sales 150

    BrainScript 18 The Psychology of Ego Morphing:
    How to Get Prospects to Identify with Your Products 160

    BrainScript 19 The Psychology of Redundancy:
    How to Use It to Make Your Message tick Like Epoxy 171

    BrainScript 20 The Psychology of Message Sidedness:
    How Pulling Back the Horse's Lips Can ncrease Desire for Your Product 175

    BrainScript 21 The Psychology of the Length-Implies-Strength Heuristic:
    It Must Be True Because He's Saying So Much 181
    Epilogue 185

    Index 190
    About the Author 199