PR Today The Authoritative Guide to Public Relations

'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it.' - Francis Ingham, Director General , Public Relations Consultants Association and Chief Executive, International Communications Consultancy Organisation.

'PR Today comes out with all guns blazing...this is the best PR textbook of the year. It is an excellent read and will be core reading for most of my modules.' - Philip Young, Mediations/University of Sunderland

'PR Today is the most concise handbook on current PR industry, equipping those entering the PR world with a `survival toolbox`. It is an eye opener for anybody curious about PR.' - Beata Kviatek, Hanze University of Applied Sciences, the Netherlands

'Now updated, this book remains an indispensable guide for PR students, teachers and practitioners.' - Trish Evans, University of Westminster, UK

'I have used PR Today in my teaching since it was published and have found it an irreplaceable source. It is well structured, systematic and profound, but also easily accessible to students new to the field. The references to popular culture are particularly helpful in engaging students and encouraging a critical discussion and reflection, as are the practical examples and exercises; yet the strength of this book is that it manages to combine all this with thorough research and scholarship on the topic. The interviews included in this new edition are a valuable addition to an already excellent book.' - Sylvie Magerstädt, University of Hertfordshire, UK