When Sport Meets Business Capabilities, Challenges, Critiques

I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field. Hans Lundberg