Produktbild: Startup Opportunities

Startup Opportunities Know When to Quit Your Day Job

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.05.2017

Verlag

John Wiley & Sons

Seitenzahl

208

Maße (L/B/H)

23,1/15,2/2,3 cm

Gewicht

408 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37818-1

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.05.2017

Verlag

John Wiley & Sons

Seitenzahl

208

Maße (L/B/H)

23,1/15,2/2,3 cm

Gewicht

408 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-119-37818-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Startup Opportunities
  • Foreword xiii
     
    Preface xvii
     
    Trust Me, Your Idea Is Worthless 1
    by Tim Ferris
     
    Chapter 1 What Is a Startup? 3
     
    How to Use This Book 5
     
    Who This Book Is For 5
     
    Notes 6
     
    Chapter 2 The Democratization of Startups 7
     
    The Cost to Launch Is Approaching Zero 7
     
    The World Is Flat 8
     
    The Path Is Known 9
     
    Access to Capital 10
     
    Chapter 3 Opportunities 13
     
    The Four Criteria for an Opportunity 13
     
    What Is Opportunity Evaluation? 14
     
    What Is the Cost of Poor Opportunity Evaluation? 16
     
    Execution Trumps Opportunity 19
     
    Risk, Uncertainty, and Ambiguity 21
     
    The Issue of Bias 23
     
    Notes 27
     
    Chapter 4 Approaches to Opportunity Evaluation 29
     
    Where Does Opportunity Evaluation Fit into the Overall Startup Process? 29
     
    Overview of Business Model Generation 31
     
    Overview of Customer Development and Lean Startup 33
     
    Overview of the Disciplined Entrepreneur 35
     
    A Modern Version of the Scientific Method 36
     
    Notes 40
     
    Chapter 5 People 43
     
    Team 43
     
    Working Full Time 47
     
    Been There, Done That 47
     
    Passion 48
     
    Coachability 50
     
    Ability to Attract Talent 53
     
    Business Acumen 53
     
    Domain Knowledge 55
     
    Operational Experience 55
     
    Mentors 56
     
    Board of Directors/Advisors 57
     
    Customers 58
     
    Social Capital 59
     
    Notes 60
     
    Chapter 6 Pain 63
     
    Compelling Unmet Need 65
     
    Size 65
     
    Durability and Timeliness 68
     
    Notes 71
     
    Chapter 7 Product 73
     
    The 10× Rule 73
     
    Rate of Adoption 75
     
    Rogers' (1976) Diffusion of Innovations Theory 75
     
    Intellectual Property 76
     
    Key Asset Access 77
     
    Proof of Concept--Selling Your Product in Advance of Making It 78
     
    Gross Margins 79
     
    Contents ix
     
    Scalability 81
     
    Notes 81
     
    Chapter 8 Market 83
     
    Market Stage 84
     
    Product/Market Fit 87
     
    Disruptive Innovation 90
     
    Industry CAGR 90
     
    Distribution Strength 91
     
    Customer Acquisition Costs 93
     
    Viral Marketing 93
     
    Competition 94
     
    The Goliath Paradox 96
     
    Barriers to Entry 97
     
    Government Regulations 98
     
    Partnership Status 99
     
    Knowing Why You Need to Raise Money 99
     
    Notes 102
     
    Chapter 9 Plan 105
     
    Time to Launch 106
     
    Plan to Scale 107
     
    Reasonable Not Right 108
     
    Get Out of the Building 111
     
    Plan B 112
     
    Notes 115
     
    Chapter 10 Pitch 117
     
    Short Form (Under 10 Minutes) 118
     
    Long Form (30 Minutes) 118
     
    Business Plan--or Not 119
     
    Executive Summary 121
     
    Q&A 121
     
    Notes 124
     
    Chapter 11 Raising Money 125
     
    Building a Relationship with a Potential Investor 126
     
    Who Makes the Ask? 127
     
    Use of Proceeds 127
     
    Raise the Least Amount of Money to Get to the Next Level 128
     
    Ask for Money from the Right Kind of Investor 129
     
    Raise Money When It's Available 131
     
    You Aren't an Exception 132
     
    Why Anything Other Than a Yes Is a No 134
     
    Be Realistic about Your Valuation 136
     
    Even Angels Have Investment Committees 137
     
    Notes 141
     
    Chapter 12 Pitfalls 143
     
    Showstoppers and Red Herrings 143
     
    Excessive Valuation 144
     
    Taboo Businesses 145