Exploring the relevance of usability criteria to the booking process in e-tourism
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
36,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
08.03.2010
Verlag
GRINSeitenzahl
85 (Printausgabe)
Dateigröße
2199 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783640557295
Diploma Thesis from the year 2008 in the subject Computer Science - Internet, New Technologies, grade: 70%, University of Westminster (Business), language: English, abstract: This research addresses the usability issues that are essential particularly for e-tourism websites: how easy or difficult is it for individuals to use and interact with online travel portals? Usability is a measure of quality of a website's presence. As high usability is a key component of overall user satisfaction, this research focuses on a specific online travel website, Tiscover, to find out critical usability criteria from the point of view of online users.
Extensive research about usability and its respective criteria is centre of this paper, together with insight of the rise and current status of e-tourism. E-tourism has gained a lot of importance in today's consumer society as gathering information for tourism destinations and online booking have become commonplace.
Literature about usability together with e-tourism is scarce and therefore it becomes a challenge to explore these two important aspects of the Internet in depth.
Six interviews with experienced Internet users were conducted. The emphasis was on the website's homepage and booking process which consists of five different steps. The research is based on the usability-testing method and was analysed via the content analysis to provide rich findings and determine critical usability factors.
Extensive research about usability and its respective criteria is centre of this paper, together with insight of the rise and current status of e-tourism. E-tourism has gained a lot of importance in today's consumer society as gathering information for tourism destinations and online booking have become commonplace.
Literature about usability together with e-tourism is scarce and therefore it becomes a challenge to explore these two important aspects of the Internet in depth.
Six interviews with experienced Internet users were conducted. The emphasis was on the website's homepage and booking process which consists of five different steps. The research is based on the usability-testing method and was analysed via the content analysis to provide rich findings and determine critical usability factors.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice