• Produktbild: Superhuman Innovation
  • Produktbild: Superhuman Innovation

Superhuman Innovation Transforming Business with Artificial Intelligence

Aus der Reihe Kogan Page Inspire

103,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.03.2019

Verlag

Kogan Page Ltd

Seitenzahl

288

Maße (L/B/H)

22,2/14,5/2,2 cm

Gewicht

596 g

Auflage

1

Sprache

Englisch

ISBN

978-0-7494-9804-7

Beschreibung

Rezension

"
Superhuman Innovation
is a secret resource for smart people trying to grow their business." ("Rachel Loui, Head of International Growth for Business & Industrial Markets, Google")
"Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aimé unpack AI to make us feel confident and excited about these future-focused technologies." ("Rob Rogers, Former CEO, Sudler WPP, New York")
"This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aimé - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now." ("Gordon Young, Editor-in-Chief and Co-founder, The Drum")
"Chris Duffey will allay any skeptic's concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people's lives." ("Diana Naguib, Senior Vice President, MediaLink")
"Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks." ("Clancy Ryan, Vice President, Arc Publishing, The Washington Post")
"Amié and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience.
Superhuman Innovation
is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential." ("Dr. Kimo Ah Yun, Acting Provost, Marquette University")
"If you're interested in creating growth and value for your start-up or multinational brand,
Superhuman Innovation
is a breakthrough blueprint for how to put your consumers first with human-centric AI." ("Bonin Bough, Founder of Bonin Ventures, Former Chief Media & eCommerce Officer at Mondelez International")
"A must read for business leaders serious about cognitive transformation.
Superhuman Innovation
cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future" ("Keith Pine, Chief Operating Officer, Organic")
"With all the clamor about AI - positive and negative - Chris Duffey provides a compelling blueprint for AI's applications and impact.
Superhuman Innovation
is a super intelligent take on the power AI puts in people's hand." ("Tom Stein, Chairman and Chief Client Officer, Stein IAS, President, ANA Business Marketing NYC")

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.03.2019

Verlag

Kogan Page Ltd

Seitenzahl

288

Maße (L/B/H)

22,2/14,5/2,2 cm

Gewicht

596 g

Auflage

1

Sprache

Englisch

ISBN

978-0-7494-9804-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Superhuman Innovation
  • Produktbild: Superhuman Innovation


    • Section - ONE: The AI foundation;



      • Chapter - 01: Changing landscape – Customer behaviours and expectation;

      • Chapter - 02: The digital transformation – From messaging to experiences;

      • Chapter - 03: Infinite data – Driving better outcomes;

      • Chapter - 04: Infrastructure – The need for a foundation;



    • Section - TWO: The AI activation;



      • Chapter - 05: Artificial intelligence – The what and why of the AI revolution;

      • Chapter - 06: The SUPER framework – A superhuman strategy;

      • Chapter - 07: Speed – Facilitating work processes;

      • Chapter - 08: Understanding – Revealing and mastering deep insights;

      • Chapter - 09: Performance – Measurement and optimization;

      • Chapter - 10: Experimentation – Actionable curiosity;

      • Chapter - 11: Results – Business transformation;



    • Section - THREE: The AI future;



      • Chapter - 12: Where to start;

      • Chapter - 13: Security, privacy and ethics;

      • Chapter - 14: Yesterday, tomorrow and today;

      • Chapter - 15: Next-Gen creativity – Improving the human experience;

      • Chapter - 16: The AI-infused future – Transforming the world