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Wild Thinking 25 Unconventional Ideas to Grow Your Brand and Your Business

153,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.05.2019

Verlag

Kogan Page Ltd

Seitenzahl

296

Maße (L/B/H)

24/16,1/2,3 cm

Gewicht

736 g

Auflage

1

Sprache

Englisch

ISBN

978-0-7494-9849-8

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.05.2019

Verlag

Kogan Page Ltd

Seitenzahl

296

Maße (L/B/H)

24/16,1/2,3 cm

Gewicht

736 g

Auflage

1

Sprache

Englisch

ISBN

978-0-7494-9849-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Wild Thinking
  • Produktbild: Wild Thinking


    • Section - ONE: Creativity;



      • Chapter - 01: You can choose between having a great culture or a brilliant strategy – Which do you opt for?;

      • Chapter - 02: Is your role to make people want things or to make things people want?;

      • Chapter - 03: Does your team operate like an orchestra or an improvisational jazz band?;

      • Chapter - 04: We often seek partners who meet a deficiency we feel in ourselves – What deficiency are you meeting for your customers?;

      • Chapter - 05: If your brand took a lie detector test, the most nerve wracking question would be…;



    • Section - TWO: Habit;



      • Chapter - 06: Should parents give children what they need or what they want? Does the same logic apply in giving customers what they ask for?;

      • Chapter - 07: What disappoints you most about your competitors?;

      • Chapter - 08: You are called in to perform a ‘pre-mortem’ on your brand and predict the cause of death to be…;

      • Chapter - 09: Which of your brand’s flaws have you learned to ignore?;

      • Chapter - 10: What could you eliminate from your business today that you suspect no-one would miss?;



    • Section - THREE: Emotion;



      • Chapter - 11: What wakes your brand up at 4am?;

      • Chapter - 12: If your brand were a person, would they be in a happy relationship?;

      • Chapter - 13: How often do your embark on projects where your feel real anxiety and uncertainty about the outcome?;

      • Chapter - 14: Does your brand appeal more to people’s hopes or their fears?;

      • Chapter - 15: What role does kindness play in your work?;



    • Section - FOUR: Belief;



      • Chapter - 16: Budgets are cut and your business can only invest in innovation or marketing – Which do you choose?;

      • Chapter - 17: What’s the most offensive word in the world in relation to your brand?;

      • Chapter - 18: What does the word ‘quality’ mean in the context of your brand? Would your competitors define it differently?;

      • Chapter - 19: What do your customers mistakenly believe about your industry? What can you do to change this?;

      • Chapter - 20: How would you define a ‘meaningful’ business;



    • Section - FIVE: Ego;



      • Chapter - 21: What other businesses are you secretly a little bit jealous of?;

      • Chapter - 22: What would be worse – Customers not taking your brand seriously or finding you boring?;

      • Chapter - 23: What does your business do that some say is completely unnecessary or inefficient, but you believe is a superpower?;

      • Chapter - 24: Would you prefer your brand to be seen as the most stylish of its peers or the most thoughtful?;

      • Chapter - 25: Who or what is your brand’s nemesis?