The Fundamental Principles of Finance

"The Fundamental Principles of Finance by Dr. Robert Irons addresses the basics of financial management in a way that makes finance and investment strategy accessible even to those of us who regularly struggle with math and money." - Dr. Jim Twombly, Professor of American Politics, Elmira College, New York, U.S.A.

"The Fundamental Principles of Finance covers a wide range of topics related to financial management in a very well-structured fashion. It defines and explicates the relevant concepts for a beginner in financial management. It seamlessly transitions from the conceptual framework to succinct definitions and practical applications and exercises. It is a great introductory textbook in this area." - Dr. Khalid Razaki, Professor of Accounting, Brennan School of Business, Dominican University, Illinois, U.S.A.