Decisively Digital

Decisively Digital From Creating a Culture to Designing Strategy

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Decisively Digital

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Beschreibung

Details

Einband

Taschenbuch

Erscheinungsdatum

07.07.2021

Verlag

John Wiley & Sons

Seitenzahl

400

Maße (L/B/H)

22,7/15,7/2,2 cm

Gewicht

488 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-73728-5

Beschreibung

Details

Einband

Taschenbuch

Erscheinungsdatum

07.07.2021

Verlag

John Wiley & Sons

Seitenzahl

400

Maße (L/B/H)

22,7/15,7/2,2 cm

Gewicht

488 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-73728-5

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Die Leseprobe wird geladen.
  • Decisively Digital
  • About the Author iv

    Acknowledgments v

    Foreword by Bernard Marr xi

    Introduction xiii

    Part I: Digital Strategy 1

    Chapter 1: Introduction to Digital Strategy 3

    Strategic Topics 4

    Culture 5

    Collaborative Culture 6

    Data-Driven Decision-Making 6

    Citizen Data Science 7

    Maker Culture 7

    Impact 8

    Digital Capabilities 9

    Completing Your Digital Strategy Big Picture 10

    Impact Venn 11

    Digital Maturity and Organizational Readiness 12

    Digital Maturity Assessment 13

    Endnotes 16

    Part II: Digital Culture and Modern Work 19

    Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21

    Key Takeaways 31

    Endnotes 31

    Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable 33

    Key Takeaways 40

    Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41

    Key Takeaways 48

    Endnotes 48

    Chapter 5: Florian Ramseger: The Future of the Digital Society 49

    Key Takeaways 71

    Endnotes 71

    Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73

    Best-of-Breed vs. Best-of-Suite 74

    Corporate Social Network 74

    Following the Collaboration Framework 75

    Driving Adoption 76

    Key Takeaways 77

    Endnotes 77

    Part III: Data Democracy and Analytics 79

    Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81

    Key Takeaways 89

    Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91

    Key Takeaways 100

    Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103

    Key Takeaways 113

    Endnote 114

    Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115

    Key Takeaways 122

    Part IV: Big Data Processing and Cloud Computing 123

    Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125

    Key Takeaways 135

    Chapter 12: Dr. Henna A. Karna: Racing to Last Place - The Criticality of an End-to-End Data Strategy 137

    Key Takeaways 153

    Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155

    Key Takeaways 164

    Endnote 164

    Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165

    Key Takeaways 177

    Endnotes 177

    Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179

    Key Takeaways 188

    Endnotes 188

    Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191

    Key Takeaways 208

    Endnotes 209

    Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211

    Three Elements of a Data Strategy 212

    Big Data 213

    Analytics 213

    Decision-Support Tools 215

    Result 215

    Chief Digital Officer as Key Driver of the Data Strategy 216

    Key Takeaways 216

    Endnotes 217

    Part V: Artificial Intelligence 219

    Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221

    Key Takeaways 232

    Endnotes 233

    Chapter 19: Andreas Kopp: Responsible AI in Practice 235

    Key Takeaways 253

    Endnotes 253

    Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255

    Key Takeaways 266

    Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267

    Key Takeaways 280

    Endnotes 281

    Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283

    Key Takeaways 292

    Endnotes 293

    Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295

    Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297

    Key Takeaways 305

    Chapter 24: André Rabold: How Digital Culture and IoT Disrupt Our Future 307

    Key Takeaways 320

    Endnote 320

    Chapter 25: Ian Choo: The Distributed Ledger Revolution 321

    Key Takeaways 333

    Endnote 334

    Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335

    Key Takeaways 354

    Endnotes 355

    Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today's Business 357

    Key Takeaways 367

    Endnote 367

    Appendix: Reciprocity: Answering Some of My Own Questions 369

    In 10 Years, What Do I Think Our Work Will Look Like? 370

    What Are My Favorite Apps, Tools, or Software That I Can't Live Without? 371

    Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372

    What Is the Best Advice I Have Ever Received? 373

    Key Takeaways 373

    Endnotes 374

    Index 375