Principles of Marketing for a Digital Age
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- Einzelkauf Download ausgewählt
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Sprache:Englisch
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eBook Format:ePUB 3
- ePUB 3 111,99 € ausgewählt
- ePUB 111,99 €
111,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
25.11.2022
Verlag
Sage PublicationsSeitenzahl
496 (Printausgabe)
Sprache
Englisch
EAN
9781529785555
Winner of the TAA 2021 Most Promising New Textbook award!
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
The new edition also includes:
. Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb
. A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative
. A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.
Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
The new edition also includes:
. Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb
. A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative
. A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.
This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.
Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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