De Gruyter Handbook of Media Economics

"This well-conceived handbook provides much for scholars new to the field, as well as experienced media economic researchers to consider about the underlying economic factors affecting media studies and research."
Robert. G. Picard (University of Oxford, UK)

"The Handbook of Media Economics masterfully unravels the complexities of media economics, offering essential insights for anyone eager to understand the pivotal forces shaping today's media landscape. A concise, enlightening read that is as informative as it is engaging."
Min Hang (Tsinghua University, China)

"The contribution made by academics from various parts of the world in the Handbook of Media Economics allows us to delve deeper and understand the current environment faced by this exciting media industry, inserted in a digital atmosphere and an increasingly globalized world."
María Elena Gutiérrez Rentería (Universidad Panamericana, Mexico)

"When leading scholars push disciplinary boundaries to lucidly examine the transformation of markets and firms in the digital media economy, we are treated to such a rich and impressive volume".
Vibodh Parthasarathi (Jamia Millia Islamia, India)

Ulrike Rohn is Professor of Media Management and Economics at Tallinn University, Estonia, where she works at the Baltic Film, Media and Arts School (BFM).

M. Bjørn von Rimscha is Professor of Media Business and Vice Dean at the Faculty of Social Science at the Johannes Gutenberg Universität Mainz, Germany.

Tim Raats is Professor at imec-SMIT and the Communication Sciences Department of the Vrije Universiteit Brussel (VUB), Belgium.