Future of the Automotive Industry From System Integration to Ecosystem Play

Prof. Dr. Heike Proff heads the Chair of General Business Administration & International Automotive Management at the University of Duisburg-Essen, Germany. Her team focuses on international and strategic (automotive) management, particularly on the challenges and conflicts arising from the current transformation toward new propulsion technologies and mobility concepts.

Prof. Dr. Pedro José Marrón heads the Chair of Networked Embedded Systems Group at the University of Duisburg-Essen, Germany. He is also founder of Locoslab GmbH, an SME specialized in low cost solutions for localization in indoor environments and is the president of UBICITEC, the European Center for Ubiquitous Technologies and Smart Cities, which counts with over 20 institutional partners from industry and academia.

Dr. Elmar Pritsch is a partner at Deloitte Consulting and leads the Global Software Defined Vehicle group at Deloitte. He advises worldwide leading companies in the automotive industry in the context of software defined vehicles. He focuses on strategy development and implementation based on his experiences with digital transformation, emerging ecosystems, alliance frameworks and partnerships.

Dr. Harald Proff is a partner at Deloitte Consulting and leads the Global and German Automotive Sector. His focus is on transformation programs and new business models in industrial sectors, as well as the increasing digitalization and connectivity of industrial companies. He is the founder of Deloitte´s first Digital Factory in Düsseldorf, Germany.