Music Ecosystems Challenges and Opportunities

Guy Morrow is an Associate Professor of Arts and Cultural Management at the University of Melbourne, Australia. His research interests include artist centred approaches to cultural management and the impact of digitalisation, datafication and artificial intelligence on music artists within music ecosystems. His work combines academic rigour with industry collaboration to develop actionable insights for artists, managers and cultural organisations. He is the author of Music Artist Managers: Remuneration and Retention in the Popular Music Business (2025) and is president of the International Music Business Research Association (IMBRA). 

Carsten Winter is Full Professor of Media and Music Management at the Hanover University of Music, Drama and Media, Germany. His research focus is on new music cities, music networks, and music media. He is also the founding president of the Society for Music Business and Music Culture Research in Germany and is a board member of the International Music Business Research Association (IMBRA).