DATACLYSM PB What Our Online Lives Tell Us About Our Offline Selves

'The best book that I've read on data in years, perhaps ever. If you want to understand how data is affecting the present and what it portends for the future, buy it now' Huffington Post

'A fun, visual book - and a necessary one at that' Max Wallis, Independent, Books of the Year

'Fascinating, funny, and occasionally howl-inducing ... [Rudder] is a quant with soul, and we're lucky to have him' Elle

'Most data-hyping books are vapour and slogans. This one has the real stuff: actual data and actual analysis taking place on the page. That's something to be praised, loudly and at length. Praiseworthy, too, is Rudder's writing, which is consistently zingy and mercifully free of Silicon Valley business gabble' Washington Post

'Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media. It's both profound and a bit disturbing, because, sad to say, we're generally not the kind of people we like to think - or say - we are' Salon

'There's another side of Big Data you haven't seen ... It's the big data that rears its ugly head and tells us what we don't want to know. And that, as Christian Rudder demonstrates in his new book, Dataclysm, is perhaps an equally worthwhile pursuit. Before we heighten the human experience, we should understand it first' TIME